Fans First
Cole emphasizes the importance of questioning the status quo, especially when met with skepticism about new ideas. According to him, the very questioning of whether something will work is often a sign that it might, precisely because it deviates from the norm. Rather than conforming to traditional methods, the Savannah Bananas used criticism as…
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Eighth Inning – Building an Idea Culture
Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…
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Seventh Inning – Conquering Digital
According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…
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Bonus Content – Customer Giveaways
In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…
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Bonus Content – Rethink Your Pricing Model
In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire…
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Sixth Inning- What are the Stages Where Your Business Takes Place?
When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…
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Fifth Inning – Focus on the Customer
In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…
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AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…
Revolutionizing Video Production with Absen and Brompton Technology
Trilogy Studios heralds the fusion of Absen’s Pixel Reality series and Brompton technology as a game-changer in the film and content creation arena. The studio benefits from over 145 million pixels spread across three stages, granting directors and cinematographers unparalleled flexibility and autonomy in their work. Unprecedented Collaborative Synergy The collaboration between Absen and…
