Fans First
Cole emphasizes the importance of questioning the status quo, especially when met with skepticism about new ideas. According to him, the very questioning of whether something will work is often a sign that it might, precisely because it deviates from the norm. Rather than conforming to traditional methods, the Savannah Bananas used criticism as…
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Fans First
Eighth Inning – Building an Idea Culture
Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…
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Seventh Inning – Conquering Digital
According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…
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Bonus Content – Customer Giveaways
In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…
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Bonus Content – Rethink Your Pricing Model
In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire…
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Sixth Inning- What are the Stages Where Your Business Takes Place?
When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…
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Fifth Inning – Focus on the Customer
In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…
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Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
Rural broadband expansion is at a turning point. The FCC’s updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are rethinking…
HVAC Workforce Culture: Recruit with Purpose, Retain with Care
The HVAC workforce is shrinking as retirements continue to outpace new entries into the field. More than 50% of HVAC professionals are over 45, and the industry is replacing every five retirees with only two new workers. The result is an urgent need not only to recruit new talent but also to retain it through…
Aligned Data Centers Leads with a Strong Workplace Safety Culture
The world of data infrastructure has seen a number of rapid changes. As a result, where uptime and efficiency dominate conversations, the importance of a strong workplace safety culture can often be overlooked. But as everyone’s digital lives increasingly depend on these behind-the-scenes giants, the safety of the people maintaining them becomes more than…
Connected America 2025: Smarter Planning and Partnerships Key to Maximizing Fiber’s Federal Funding and Impact
As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….
