AirBNB Set to Debut Apartment Complexes
AirBNB is shaking up the lodging industry- again. Earlier this month, the company announced a $200 million dollar partnership with Brookfield Property Partners and Newgard Development Group to launch Niido Powered by Airbnb- apartment complexes designed for those needing short term rentals. The 324-unit complex is set to debut early this year in Kissimmee, Florida, near Orlando, with three more debuting by the end of 2018.
Tenants and landlords would be encouraged to sublet the apartments for up to 180 days a year, and guests would receive hotel amenities in an apartment setting.“We’re trying to make sure that home-sharing is not done in the shadows,” JaJa Jackson, a global partnerships director at Airbnb said. “This partnership shows how landlords, developers and Airbnb can work together.”[1]
Newgard Development Group is committed to building over 2,000 units in the next two years, and the goal is to target as many travelers as possible while earning their tenants extra cash in the process.
Cindy Diffenderfer, co-founder and CMO of Niido explains why it’s revolutionary. “The biggest issue we’re solving for is that landlords don’t want people to share their rentals. As their owners and developers, we’re encouraging it. We believe our product is revolutionary. We’re regulating and allowing room-sharing.”[2]
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