Find Your Edge
The practice of sports vision training has evolved due to a better understanding of how the visual system works and new technologies that allow us to access information and train in natural contexts. Dr. Greg Appelbaum, Ph.D., and his team at the Duke University School of Medicine’s Human Performance Optimization Lab, are interested in…
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Find Your Edge
How Dr. Daniel Laby of SportsVision NYC Created a Whole Category of Moneyball for Vision
Do athletes have a sixth sense when it comes to anticipating a penalty kick or deciphering whether to swing at an iffy strike zone pitch? Yes and no — it’s a mix of stellar hand-eye coordination, past experience that helps athletes anticipate the ball, and training. But not simply athletic training; visual-motor reaction time…
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How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…
How Thoughtful Experience Design Leads to Better Business Outcomes
Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…