Making Sense of the Data: AI Technology for Strategic Global Food Production

 

Alex Whitley discusses the use of AI in global food production.

In the global food production world, there is no end to the available data to inform crop health, yield and environmental impact.

But deciphering that data into executable processes can be a different story.

Alex Whitley, Managing Director at Arva Intelligence, believes that AI is still in the early stages of aiding agriculture, and his company’s mission is to find new ways to make agricultural production better for small and large factory farming operations.

“Today, there are so many data points to collect, and every new piece of technology coming out introduces a new data point. It is really hard to have the expertise and computational power to make use of that in these decisions at scale,” Whitley said.

One of the biggest obstacles for using all of these agriculture data points to inform strategies on a scalable level is the sheer volume of data layers generated by the sophisticated farming technology.

“The more data layers you have, the less scalable it becomes until that same level of innovation going into the technology gets applied to the data problem,” he said.

Whitley said he feels agriculture is still in the beginning stages of utilizing AI and machine learning in a scalable way. Most farmers want to be in the business of farming, not analyzing data, and, recognizing that, Arva’s mission is to figure out the efficiencies the right data and analysis can produce, then provide the resulting information and action items back to the farmers.

“In what we do, we do not require any cultural or practice change from the farmer,” Whitley said. “We are just supplying the people who provide the farmers the raw goods with the information and what to supply them. The farmers go through the same process, but now they can purchase the right seed for the right area.”

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Stop Chasing Titles, Build a Career That Matters – From a CAO
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many professionals are…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More