Building Your Restaurant’s Voice

October 6, 2020
Andre Natera

In the thrill of crafting menus, cooking dishes and serving diners, chefs often forget about branding themselves. Advertising is an afterthought for many, even the best, but building a brand image and establishing community relationships are more important skills now than ever before.

So, how does a chef cultivate an image that matches the aesthetic of their restaurant? How do you turn media exposure into revenue?

To help answer that question, Chef Andre Natera sat down with the Executive Vice President of Giant Noise, Courtney Knittel, to discuss how chefs are managing their brands and why restaurants are relying on PR now more than ever.

Pour the wine. Set out the plates. It’s time to Run the Pass. 

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

Recent Episodes

impact of AI
View episode

What is the impact of AI in serving as the architecture for reshaping industries and bolstering their competitive edge, particularly in the retail, C-store and restaurant sectors? In Episode 2 of IQ Talk, host Daniel Litwin engages in a dynamic conversation with Steve Habermas, Chief Product and Technology Officer for DTiQ. Together, they delve […]

video surveillance for enhanced security
View episode

How can businesses navigate the delicate balance between leveraging video surveillance for enhanced security and operational efficiency while ensuring the privacy and rights of individuals are respected? The inaugural episode of iQTalk, hosted by Gabrielle Bejarano, tackles these pressing questions with insights from John Donnelly III, the CRO of DTiQ, and Marc Litz, CEO […]

AI and robotics
View episode

The QSR (quick service restaurant) industry is undergoing a significant transformation driven by AI and robotics automation advancements. Among those leading the charge, Domino’s Pizza is launching its own strategy for evolving its operations and customer service ecosystem to take advantage of robotics, AI-powered software, and more proactive tools that elevate the Domino’s experience. […]