Chicken Wing Prices Soar Amongst Record Shortage

One of America’s most beloved foods is at an all-time low. Chicken wings are facing a shortage across the U.S., as suppliers and restaurants scramble to fulfill orders and empty bellies. How are restaurants responding, and what strategies could prevent the supply chain from bearing the brunt of this sort of disruption in the future?

On this Marketscale TV interview, Voice of B2B Daniel Litwin talked with Jeff Feather, President of Duff’s Franchise Group which oversees Duff’s Famous Wings, an Amherst, NY-based restaurant with a legacy in buffalo chicken wings since 1969. The duo dug into the wing shortage, its longterm ramifications and what restaurants should or shouldn’t be doing to adapt to price shifts.

Early reports from the Restaurant Business Online predicted a shortage as early as February, citing U.S. Dept of Agriculture research showing wing stocks were the lowest they’ve been since 2011. One of the only ways suppliers and restaurants are able to deal with the shortage is to raise prices. This isn’t the first time this kind of disruption has happened.

“It is leaving us in a big state of uncertainty,” Feather said. “I’ve been in this business for 40 years, and I’ve seen fluctuation in prices. They seem to go in a two to three-year cycle where all of a sudden they’d shoot up, but we’ve never seen a shortage like this. Prices would go up, but we could always get product. This is the first time it’s even hard to get what we want.”

Current reports show that wings priced at $1.50 per pound are now going for $3 to $4 per pound. Some restaurants, like national chains, can eat these costs, while others are left having to explain the cost increase to customers while shifting marketing, menu and supply plans to stay afloat.

“Our prices have doubled in the past few months, so we’re forced to raise prices and pass it along,” Feather said. “Hopefully, going forward, it will come back down to normalcy.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More