Customers Want to Take Their Own Orders and Restaurants Aren’t Complaining with Juan Perez of ADUSA

 

One potential frustration when dining out is being served something that is different that what you actually ordered. It happens, occasionally. Often the reason can be traced to human error. Fast/casual dining is not only putting the power of ordering into diners’ hands, it’s speeding up the process considerably.

On today’s podcast, we chat with Juan Perez, CEO of ADUSA, a company that “brings its experience with Omni-Channel, Self-Service and Digital Engagement technologies to the restaurant industry.” We discuss the rise of self-service kiosks in the food and grocery industry, and the outlook for the complete integration of kiosk solutions.

“I really don’t think they’re looking at it from a cost standpoint, more from an efficiency standpoint. And just a better way to engage customers that’s more consistent, in terms of cross-selling, up-selling, being able to order from order history, etcetera,” said Perez.

He details the driving force behind this movement, and why it’s all about the costumer experience. Throughout this episode, we highlight the realities of kiosk ordering, how McDonald’s has been the de-facto “beta tester” for several of these innovations, and the major differences between kiosk and mobile ordering.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More