Empowering International Farmers with Smart Technology

 

The agricultural industry faces numerous challenges that pull farmers in multiple directions while operating on razor thin margins. Innovative technology can solve these inherently clashing industry problems and provide for a more efficient and sustainable farming community.

Daniel Litwin, the Voice of B2B, was joined by Praveen Penmetsa, founder and CEO of Monarch Tractor, an electric tractor company utilizing 21st-century technology to empower farmers by implementing profitable, sustainable, and organic practices. Litwin and Penmetsa discussed the global agriculture industry and how smart technology fills a critical need for farmers everywhere.

“Farmers are really under tremendous pressure,” said Penmetsa.

Farmers face major challenges such as sustainability, labor shortage, government regulations, data collection, and thin profit margins. To address all these issues, Monarch Tractor has recently launched the world’s first fully electric, driver optional, smart tractor integrated on a single platform.

“Technology should be a bridge between farm economics and sustainability, not a roadblock,” said Penmetsa.

The new electric smart tractor from Monarch Tractor has a smaller carbon footprint with decreased emissions while improving soil health, reducing labor cost, and enabling precision agriculture.

Penmetsa also discussed the issue of under production and over production which both hurt farmers.  Predicting yields, especially with fruits and vegetables, is difficult. Monarch Tractor data collection capabilities help predict yields to assist farmers in making critical economic decisions.

“We should always act in the interest of the farmer first,” said Penmetsa. “We want to put the farmer in control of the decision making on the farm. The data belongs to the farmer”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Execution at Scale: The Real Challenge of Building AI Infrastructure
July 17, 2025

AI infrastructure is evolving at breakneck speed, and the real challenge is no longer just designing next-generation data centers—it’s executing them at scale. As demand for AI-ready facilities grows, operators must adapt to immense increases in power density, new cooling technologies, and unconventional deployment locations. Power density requirements for AI workloads are pushing the…

Read More
workplace visibility
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth
July 17, 2025

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Read More
Marketplace Inclusion
How TEKsystems Uses Marketplace Inclusion to Drive Equitable AI Adoption
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More