The Liquid Disruptor: Has Hard Seltzer Changed the Beverage Market?

 

Hard seltzers have hit the alcoholic beverage market…hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in the last year alone, other brands are hopping on the seltzer train, from Corona, to Anheuser-Busch to Smirnoff.

Is this a fad or a phenomenon? On this snippet from Business Casual, MarketScale’s B2B radio show, hosts Daniel Litwin & Ben Thomas discuss the impact of such a surging market and whether the R&D behind a new beverage is worth the risk.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.Hard seltzers have hit the alcoholic beverage market…hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in the last year alone, other brands are hopping on the seltzer train, from Corona, to Anheuser-Busch to Smirnoff.

Is this a fad or a phenomenon? On this snippet from Business Casual, MarketScale’s B2B radio show, hosts Daniel Litwin & Ben Thomas discuss the impact of such a surging market and whether the R&D behind a new beverage is worth the risk.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more