How to Create a Good Bar and Why it Matters

 

 

With wine and spirits soaring in popularity with millennials, it has become increasingly important for restaurants to construct the menu with drink pairings in mind.

Tyler Kern spoke with MarketScale regular Andre Natera, Executive Chef of the Fairmont Austin, to get an insider’s perspective on the value bars provide restaurants in 2019.

“Having a bar is extremely profitable for your operation, right? Your beverage cost is always going to be much better on that than the food cost. Your labor is a little bit lower on the beverage side than on the cooking side,” Natera said.

The holidays are the busiest time of year for hotels and restaurants and this is especially true for the hybrid properties. Natera explains how he prepares a game plan for all of the restaurants he oversees at the Fairmont.

Made In America: Kentucky Bourbon

 

 

 

 

 

 

 

 

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

career
What to Do When Your Career Feels Stuck: Invest in Yourself, Stay Intentional, and Build the Right Network
April 29, 2026

Work doesn’t feel the way it used to. Between new tech, changing expectations, and the constant pressure to keep up, a lot of people—even those who look successful on paper—are quietly wondering what’s next. In fact, recent workforce studies suggest a large share of employees feel disengaged or uncertain about their next move, despite…

Read More
Rural School
How Rural Schools Are Redefining School Safety Through Relationships and Proactive Systems
April 28, 2026

On Principles of Change, a podcast by Raptor Technologies, host Dr. Amy Grosso sits down with Dr. Miguel Salazar, principal of Sundown Middle School in Sundown, Texas, to explore how one rural district is redefining school safety through culture, systems, and human connection. Together, they unpack how proactive frameworks, community values, and intentional relationship-building can…

Read More
StudentSafe
Understanding Raptor StudentSafe
April 28, 2026

In this episode of School Safety Today, host Dr. Amy Grosso speaks with Chris Noell, Chief Product Officer at Raptor Technologies, and Will Durgin, Director of Student Well-Being, about the vision behind StudentSafe and how it helps schools move from reactive responses to proactive student support. Together, they emphasize that safer schools depend on giving staff…

Read More
school safety
Going Slow to Go Fast in School Safety Leadership
April 28, 2026

In this episode of the Principles of Change podcast, presented by Raptor Technologies, host Dr. Amy Grosso talks with Tim Dykes, Assistant Principal for Culture and Climate at York Community High School in Elmhurst, Illinois. The conversation highlights how strong relationships, student voice, and steady long-term leadership can help schools build environments where people feel…

Read More