How to Create a Good Bar and Why it Matters

 

 

With wine and spirits soaring in popularity with millennials, it has become increasingly important for restaurants to construct the menu with drink pairings in mind.

Tyler Kern spoke with MarketScale regular Andre Natera, Executive Chef of the Fairmont Austin, to get an insider’s perspective on the value bars provide restaurants in 2019.

“Having a bar is extremely profitable for your operation, right? Your beverage cost is always going to be much better on that than the food cost. Your labor is a little bit lower on the beverage side than on the cooking side,” Natera said.

The holidays are the busiest time of year for hotels and restaurants and this is especially true for the hybrid properties. Natera explains how he prepares a game plan for all of the restaurants he oversees at the Fairmont.

Made In America: Kentucky Bourbon

 

 

 

 

 

 

 

 

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

college
Gamifying College Readiness: How Loper Makes the Enrollment Journey More Engaging!
October 16, 2025

High schoolers are overwhelmed — and not just by homework. The path to college can feel like a maze of forms, essays, and deadlines, with little guidance on where to begin. A recent survey found that nearly three-quarters of students describe the college application process as “difficult.” For many, that difficulty isn’t academic; it’s…

Read More
Image
How Polygon’s Smart Moisture Control System Protected a Mass Timber Student Housing Project
October 16, 2025

Amid the rise of sustainable architecture, mass timber has become a powerful symbol of progress — a material that marries renewable design with modern efficiency. Yet, in the damp climate of Vancouver, BC, sustainability meets its match: moisture. Managing humidity levels in large-scale wood construction isn’t just a matter of comfort; it’s about protecting structural…

Read More
Classroom air quality and student performance
The Hidden Factor Shaping Student Success: Classroom Air Quality
October 15, 2025

By Dan Walsh, VP & GM at AAA Home Services, and Christine Willing, CEO of Think Happy Live Healthy. Why Air Quality Matters in Schools When we think about improving schools, conversations often center on curriculum, technology, or staffing. But there’s a silent, invisible factor that profoundly influences student health, behavior, and learning outcomes: the…

Read More
Chase Harris
Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child
October 15, 2025

Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…

Read More