How to Create a Good Bar and Why it Matters

 

 

With wine and spirits soaring in popularity with millennials, it has become increasingly important for restaurants to construct the menu with drink pairings in mind.

Tyler Kern spoke with MarketScale regular Andre Natera, Executive Chef of the Fairmont Austin, to get an insider’s perspective on the value bars provide restaurants in 2019.

“Having a bar is extremely profitable for your operation, right? Your beverage cost is always going to be much better on that than the food cost. Your labor is a little bit lower on the beverage side than on the cooking side,” Natera said.

The holidays are the busiest time of year for hotels and restaurants and this is especially true for the hybrid properties. Natera explains how he prepares a game plan for all of the restaurants he oversees at the Fairmont.

Made In America: Kentucky Bourbon

 

 

 

 

 

 

 

 

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More