Skip to content
‹ Back to IndustriesFood & Beverage

How to Create a Good Bar and Why it Matters

With wine and spirits soaring in popularity with millennials, it has become increasingly important for restaurants to construct the menu with drink pairings in mind. Tyler Kern spoke with MarketScale regular Andre Natera, Executive Chef of the Fairmont Austin, to get an insider’s perspective on the value bars provide restaurants in 2019. “Having…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With wine and spirits soaring in popularity with millennials, it has become increasingly important for restaurants to construct the menu with drink pairings in mind.

Tyler Kern spoke with MarketScale regular Andre Natera, Executive Chef of the Fairmont Austin, to get an insider’s perspective on the value bars provide restaurants in 2019.

“Having a bar is extremely profitable for your operation, right? Your beverage cost is always going to be much better on that than the food cost. Your labor is a little bit lower on the beverage side than on the cooking side,” Natera said.

The holidays are the busiest time of year for hotels and restaurants and this is especially true for the hybrid properties. Natera explains how he prepares a game plan for all of the restaurants he oversees at the Fairmont.

Made In America: Kentucky Bourbon

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Drive-thru crews talk less at the window when voice AI takes the order

Drive-thru crews talk less at the window when voice AI takes the order

Intouch Insight’s 2026 drive-thru mystery shops found voice AI fully handled 40% of encounters, up from 20%, and order accuracy rose. The shift shows up at the window: when AI took the order, active verbal engagement dropped. That suggests operators may need to focus on coaching and window standards as they scale voice AI.

  • 01Scorecards that track only speaker speed and accuracy could improve with voice AI even as untracked window behaviors slip, so operators may need to measure the window separately.

Oct 2, 2026

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer, a Coca-Cola brand in South Africa, is switching from brown to clear PET bottles, starting with the 2.25-litre size in June 2026. SPRITE made the same move from green. Coca-Cola says labels and closure colours will carry STONEY recognition, and the rest of the range shifts over time.

  • 01Once STONEY goes clear, the label and the cap carry the brand, so those specs need the same lock-down the brown tint used to get.
  • 02The STONEY move follows SPRITE’s switch from green to clear plastic bottles in South Africa, and could signal a brand-by-brand approach to coloured bottles.
  • 03The signal to watch is the next STONEY size to go clear: so far only the 2.25-litre bottle is confirmed, and no dates have been given for the rest of the range.

Oct 2, 2026

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

In a four-meal, two-bowl test in pets' homes, dogs and cats showed a short-term preference for kibble containing MicroHarvest's microbial protein. Independent lab results showed comparable macronutrients, but long-term feeding data is still needed.

  • 01The study reports short-term preference in dogs and cats; the authors cite long-term palatability and health outcomes as next questions, ideally in a multi-week feeding study that includes cats.

Sep 29, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512