Inside the Auction for the Most Expensive Bottle of Whisky Ever

 

 

Distilling whiskey can be a form of art, and the finished product can oftentimes come with the same price tag as a pristine painting.

Sotheby’s auction house proved that recently when it broke the record for the most expensive bottle of whiskey ever purchased. The historic bottle is a 1926 Macallan Fine and Rare 60-year-old and was sold for $1,873,951 in London, England.

“That’s a world record for any bottle of wine or whiskey or spirit at all,” Sotheby’s Wine Worldwide Chairman Jamie Ritchie said.

It is the fifth time in history that a 1926 Macallan 60-year-old has exceeded a $1 million price tag at auction. The collection, which came from a single seller in the Americas, sold for more than $10 million in total. Only 40 bottles of this kind were produced, according to Macallan.

Ritchie provided MarketScale with the behind-the-scenes story of the prized bottle and how a new bidding platform helped the auction house facilitate the sale.

Made In America: Kentucky Bourbon

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Episode 2 Promo: How Vecna Robotics Keeps Automation Aligned with the Floor
May 10, 2025

The second episode of Robot vs. Wild features David Rabinovic, Vice President of Deployment at Vecna Robotics, and Josh Kivenko, Chief Marketing Officer, in a conversation about the ever-changing nature of warehouse environments and what it takes to keep automation aligned with reality. Unlike manufacturing, where operations follow predictable cycles, warehouses are dynamic ecosystems—shifting every…

Read More
Robotics
Episode 3 Promo: Inside Vecna Robotics’ Mission to Build Safer Automated Warehouses
May 9, 2025

The third episode of Robot vs. Wild takes a close look at one of the most critical success factors in automation: robot safety. Featuring Michael Bearman, Chief Legal & Safety Officer, and Josh Kivenko, Chief Marketing Officer at Vecna Robotics, this episode explores why safety in automation isn’t just about the robots—it’s about people, processes,…

Read More
Vecna Robotics
Episode 4 Promo: How Vecna Robotics Connects Tech and Strategy for Smarter Automation
May 9, 2025

Episode four of Robot vs. Wild features a conversation between Zachary Dydek, Chief Technology Officer at Vecna Robotics, and Josh Kivenko, the company’s Chief Marketing Officer. The episode explores the advanced technologies behind Vecna’s automation solutions and how engineering and marketing align to deliver scalable, human-centered innovation. Topics include real-time orchestration, autonomous systems, and how…

Read More
automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

Read More