SXSW 2019: Is This A Real Food Truck?

MarketScale
MarketScale
Mar 15, 2019
Andre Natera Video Geoff Short Video Tyler Kern video

 

Even for someone as plugged in to the local food scene as chef Andre Natera, it can be hard to keep track of all the food trucks in Austin, Texas. After the executive chef at the Fairmont Hotel Austin joined the MarketScale podcast at SXSW 2019, we decided to put his street knowledge to the test.

See just how well Natera knows his city in this game where he must decide whether these food trucks are real or fake.

Listen to the full podcast with Andre Natera, Adrienne Lawrence and Jacob Gordon on Friday, March 15.

ANDRE NATERA

Not everyone has to travel across an ocean to experience SXSW. Andre Natera, Executive Chef at the Fairmont Hotel Austin, walked across town to join the podcast and told us how the city collectively prepared for an influx of tourists. He also gave us a nuanced answer to the ‘local food’ trend and what restaurants consider when deciding what goes into their menu.

ADRIENNE LAWRENCE

SXSW brings together people from extremely varied fields. From music and film to food and technology, expertise comes from just about everywhere. Adrienne Lawrence brings her own expansive background to this year’s conference. As a former sports television host for ESPN and a lawyer, Lawrence brings a perspective that few others can provide on the legal side of sports among other topics.

JACOB GORDON

Technology and music are synonymous with Austin but not often together. Jacob Gordon has changed this with company, Artiphon. Gordon has developed a product that adapts to the way individual musicians play. Users can strum, tap, drum and slide all with one physical device and use Artiphon’s software to edit sound. He explained to us what inspired him to create a new instrument and how it might disrupt the traditional music recording industry.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Collaboration
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
April 8, 2026

In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales execution is not just a strategic priority—it’s a necessity. The shift from traditional, presentation-heavy meetings to more interactive, workshop-driven…

Read More
Innovation
Global Insights and Innovation: Mara Rintamaki at the IPS Sales Meeting in Mexico City
April 8, 2026

In an industry where incremental improvements can reshape entire supply chains, product innovation remains the quiet engine driving long-term growth. Companies like TekniPlex are increasingly leaning into global collaboration, recognizing that insights from diverse markets—whether in North America or beyond—fuel smarter, more adaptive solutions. Events like international sales meetings serve not just as…

Read More
Knowledge
Daniel Dutesco on the Power of Shared Knowledge at IPS Global Sales Meeting 2026
April 8, 2026

In an era where global markets shift faster than strategies can be written, organizations are rediscovering a simple truth: progress is powered by shared knowledge. The most effective teams are no longer siloed by function or geography but are instead defined by how fluidly ideas move between them. When cross-functional insight meets regional…

Read More
leadership
IPS Global Mkt Meeting 2026 – An de Coen on the Future of Marketing Leadership
April 8, 2026

In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution, but on clarity of purpose and the ability to articulate…

Read More
Related
Produce distribution
Software & Technology
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
May 1, 2025
Experts Talk graphic, Carl Udler on QSR connectivity
Healthcare
How Hughes is Powering the Future of QSR Connectivity & Fast Food Tech
March 14, 2025

Quick service restaurants (QSRs) are under increasing pressure to enhance speed, efficiency, and customer experience—all while managing a growing network of digital systems. From AI-powered ordering kiosks to real-time kitchen automation, modern QSRs are more connected than ever. The restaurant AI market was valued at $9.68 billion in 2024, and expected to reach $49…

Read More
77X Frozen Cocktail Series
Healthcare
Benefits of the 77X Frozen Cocktail Series
July 31, 2024

The frozen beverage market is booming globally, but many businesses face challenges in serving frozen cocktails due to traditional equipment’s inefficiencies. The 77X Frozen Cocktail Series from FBD addresses these challenges and provides a seamless business solution. This advanced system eliminates product inconsistency and waste through its closed, sealed design and bag-in-box technology, ensuring…

Read More