SXSW 2019: Is This A Real Food Truck?

Tyler Kern

Mar 15, 2019

Even for someone as plugged in to the local food scene as chef Andre Natera, it can be hard to keep track of all the food trucks in Austin, Texas. After the executive chef at the Fairmont Hotel Austin joined the MarketScale podcast at SXSW 2019, we decided to put his street knowledge to the test.

See just how well Natera knows his city in this game where he must decide whether these food trucks are real or fake.

Listen to the full podcast with Andre Natera, Adrienne Lawrence and Jacob Gordon on Friday, March 15.

ANDRE NATERA

Not everyone has to travel across an ocean to experience SXSW. Andre Natera, Executive Chef at the Fairmont Hotel Austin, walked across town to join the podcast and told us how the city collectively prepared for an influx of tourists. He also gave us a nuanced answer to the ‘local food’ trend and what restaurants consider when deciding what goes into their menu.

ADRIENNE LAWRENCE

SXSW brings together people from extremely varied fields. From music and film to food and technology, expertise comes from just about everywhere. Adrienne Lawrence brings her own expansive background to this year’s conference. As a former sports television host for ESPN and a lawyer, Lawrence brings a perspective that few others can provide on the legal side of sports among other topics.

JACOB GORDON

Technology and music are synonymous with Austin but not often together. Jacob Gordon has changed this with company, Artiphon. Gordon has developed a product that adapts to the way individual musicians play. Users can strum, tap, drum and slide all with one physical device and use Artiphon’s software to edit sound. He explained to us what inspired him to create a new instrument and how it might disrupt the traditional music recording industry.

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