Tito’s Vodka Takes on Twitter Jokesters in Wake of Coronavirus Fears: Business Casual

 

On this “Secure the Bag” segment of Business Casual with Voice of B2B Daniel Litwin and Tyler Kern, contributor Taylor Bagley took on the recent Twitter performance of Tito’s Vodka, and Austin, Texas-based distiller.

Specifically, Tito’s took to the social media platform last week to call out Twitter users jumping on a joke trend leveraging the spirit, with many claiming (with tongues firmly in cheek) that they would use Tito’s to craft hand sanitizer to fight the spread of coronavirus.

However, Tito’s showed that the brand thinks it’s no laughing matter – the brand’s social media accounts replied to such tweets with factual information from the U.S. Centers for Disease Control and Prevention, highlighting the body’s recommendation for sanitizer of 60% alcohol or more.

“I think what this really does is kind of shows the true colors of how a brand can utilize social media to the best of its ability,” Bagley said.

Click here to catch up on all the most consequential B2B news and takes on Business Casual!

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

apprenticeship degree
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More
Cybersecurity
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs
April 9, 2026

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Read More
rubber
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing
April 9, 2026

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, the product of highly specialized engineering, rigorous testing, and an…

Read More
tekniplex
Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence
April 9, 2026

Manufacturing excellence today is less about scale alone and more about precision, control, and adaptability—especially in industries where even microscopic inconsistencies can have outsized consequences. As global supply chains grow more complex and regulatory standards tighten, facilities that invest in specialized processes and contamination control are quietly becoming the backbone of innovation. Segregated…

Read More