Tito’s Vodka Takes on Twitter Jokesters in Wake of Coronavirus Fears: Business Casual

 

On this “Secure the Bag” segment of Business Casual with Voice of B2B Daniel Litwin and Tyler Kern, contributor Taylor Bagley took on the recent Twitter performance of Tito’s Vodka, and Austin, Texas-based distiller.

Specifically, Tito’s took to the social media platform last week to call out Twitter users jumping on a joke trend leveraging the spirit, with many claiming (with tongues firmly in cheek) that they would use Tito’s to craft hand sanitizer to fight the spread of coronavirus.

However, Tito’s showed that the brand thinks it’s no laughing matter – the brand’s social media accounts replied to such tweets with factual information from the U.S. Centers for Disease Control and Prevention, highlighting the body’s recommendation for sanitizer of 60% alcohol or more.

“I think what this really does is kind of shows the true colors of how a brand can utilize social media to the best of its ability,” Bagley said.

Click here to catch up on all the most consequential B2B news and takes on Business Casual!

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More