Articles by tag: Twitter

Meta’s Threads App Launch Made Frustrated Users Flee. Its Privacy Practices Could Steer More Away.

Meta's Threads App

Within this fast-paced and evolving world of social media, the launch of Meta’s Threads app was seen as a potential game-changer. Its inception promised a new platform that could challenge the dominance of stalwarts like Twitter, given its seamless integration with Instagram and Meta‘s extremely vast user base. However, the rapid initial adoption has…

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Education & EdTech
BlackRock, Big Banks, and Social Media Wars: A Comprehensive Look at DE&I and ESG Practices, Threads’ Battle with Twitter, and the Earnings of JPMorgan, Citigroup, and Wells Fargo

DE&I, ESG practices, social media wars, and recent earnings of financial giants such as JPMorgan, Citigroup, and Wells Fargo create a vortex of activity ripe for discussion. In a world where social media platforms are battling for supremacy and big banks are releasing their earnings, the conversation around Diversity, Equity, and Inclusion (DE&I) and…

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Advanced Manufacturing Edition
Creating a Winning Culture in the World of Tech

In 2021, the U.S., Hong Kong, Sweden, Denmark, and Singapore were championed “the best digitally competitive countries in the world.” With 13,400 tech startups launched in 2019 in the U.S., is this any surprise? Probably not. As the competition in the tech market heats up, what is happening within and how are tech companies building…

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Articles
Big-Tech Layoffs: Recession or Mismanagement?

“The recession is coming; the recession is coming! ” – Paul Revere, 2022 As whispers of a pending recession become louder and louder, it stands to reason these major layoffs in big-tech are a preemptive measure to keep companies afloat. So far, we’ve seen companies like Twitter, Amazon, Meta and more laying off, in…

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Articles
Is Marketing on Twitter Business as Usual?

Jaclyn Sergeant, Owner of Sergeant Digital, gives her take on the new ownership of Twitter and what that might entail for businesses moving forward as they keep the consumer in mind. The world’s richest man, Elon Musk completed a $44 billion deal to own the social media company and has since made controversial…

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Articles
Should Your Business Be Worried About Twitter Blue?

Twitters initial effort to charge money to verify accounts with a blue check mark is a mess, costing companies millions and damaging stock prices immensely. Videographer and Social Media Analyst Jordan Fussell highlights those companies most effected by such an influx in believable fake Twitter accounts. Jordan’s Thoughts: “Now, being a person who grew up…

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Software & Technology
Why an Elon Musk Twitter Might Work in the Long Run

Despite the challenges, Elon Musk’s Twitter model might succeed in the long run, according to Dan Newman, Principal Analyst & Founding Partner, of Futurum Research. Dan’s Thoughts: Elon Musk faces a number of tough decisions over the coming weeks and months, but as one of the most prolific entrepreneurs of all time, it’s hard…

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Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

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AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Other Articles
Twitter Sale Trial Set for October as Musk Holds Firm on Exiting the Deal
July 29, 2022

Tesla CEO Elon Musk has backed out of his deal to buy Twitter for $44 billion, claiming that the site has more bots and fake accounts than was initially disclosed to him. Twitter threatened court action and the breach of this deal has led them to requesting an expedited trial date, which has now…

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Why Elon Musk’s $44 Billion Deal Was Impossible for Twitter to Ignore
April 27, 2022

Editor’s Note: Our previous reporting on this topic analyzed Musk’s Twitter strategies and whether Twitter can ever meet its “social imperative,” and can be found here. Going once, going twice…Twitter, sold! To the richest man alive! Tesla CEO and top billionaire Elon Musk has purchased Twitter for $54.20 a share, totaling around $44 billion. Under…

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Can An Elon Musk-Owned Twitter Meet Its Free Speech “Social Imperative”?
April 14, 2022

Editor’s Note: As of April 25th, Twitter has agreed to a deal with Elon Musk, selling the company for $44 billion. Twitter will now become a private company. The tech community woke up this morning to a Twitter feed on fire. Elon Musk, after announcing his ‘largest Twitter shareholder’ status at 9.2%, joining, and then…

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Google’s US Employees May Receive a Pay Cut for Choosing to Work From Home
August 13, 2021

The BBC reports that Google employees in the United States who opt to permanently work from home may have their pay cut. Google currently has no plans to implement the policy in the U.K. According to the BBC, some Silicon Valley firms are experimenting with employee pay structures. Big tech companies including Microsoft, Facebook and…

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Will NFTs Break into the Mainstream Market?
March 23, 2021

Some of the most famous people dominating the business news cycles have been investing in the newest object on the block, Non-Fungible Tokens (or NFT). The first tweet ever recently sold for over $2 million, and a GIF sold for an outlandish $70 million. But is this a fad that will fade once the…

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Can We Solve the Social Media Truth Wars?
March 5, 2021

Social media is already largely an unexplored frontier, with new platforms and ways of interacting popping up almost daily. However, in the wake of one of the most contentious and polarizing political eras in recent American history, if not ever, these social platforms have increasingly been plagued by heightened tensions and misinformation. The discussion surrounding…

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Twitter Goes All-In on Long-Form Content with Revue
February 15, 2021

On today’s episode of MarketScale TV, Voice of B2B Daniel Litwin sits down with Joe Sinkwitz, founder and CEO of Intellifluence, to give analysis on Twitter’s official acquisition of newsletter platform Revue and whether the hopes to bring more writers and publishers to the Twitter content ecosystem will pay off. Revue has become a popular…

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Apple Facing a Lawsuit to Remove Telegram Over Hate Speech
January 25, 2021

Social media has been in the political and ethical spotlight over the past few weeks, with former President Trump’s Twitter account being suspended, social media apps like Parler being pulled from the App Store after being used to organize violence at the Capitol, and more. Now, Apple is under fire from the non-profit Coalition…

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Business Casual: Signal App Downloads Escalate, Offering Enhanced Protestor Privacy Protection
June 8, 2020

Spiking in downloads while other “encrypted” messaging platforms like WhatsApp and Telegram stagnate, on this segment of Business Casual, Daniel Litwin, Taylor Bagley and Tyler Kern discuss the unprecedented rise in downloads of the privacy-focused Signal app since the unfortunate and highly-controversial death of George Floyd, a black man who tragically died after a…

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