Twitter Goes All-In on Long-Form Content with Revue

On today’s episode of MarketScale TV, Voice of B2B Daniel Litwin sits down with Joe Sinkwitz, founder and CEO of Intellifluence, to give analysis on Twitter’s official acquisition of newsletter platform Revue and whether the hopes to bring more writers and publishers to the Twitter content ecosystem will pay off.

Revue has become a popular platform for long-form content creators, where thought leaders and journalists can grow a following over email rather than compete on social media sites. It boasts subscription-based business model, with a free version that lets writers send newsletters to up to 50 people, and a paid version that lets them email up to 40,000 people.

Over the years, Twitter has slowly made moves to distance itself from its original 140-character format, but acquiring Revue marks the sites first full attempt to get into the long-from content space.

In a statement, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park said Revue’s existing base of writers were going to be a “valuable part of the conversation and it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience.”

As for how the acquisition will change the nature of Twitter as a social media offering, Beykpour and Park framed it as a deal that will “help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.”

Sinkwitz & Litwin break down whether this is a positive strategic move for Twitter, how Twitter’s audience will change, how this sets up Twitter to compete against other social media companies and content curation platforms, and whether this move indicates anything about the viability of short-form social media content moving forward.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

IP730
ICOM at IWCE 2024: IP730 is the Solution to Scalable and Effective Communication Systems for Critical Services
March 28, 2024

At the International Wireless Communication Expo (IWCE) 2024 trade show in Orlando, the spotlight was on the latest advancements in communication technology, crucial for sectors like the military, emergency services, and public transportation. This event is a vital meeting point for professionals seeking innovative solutions to enhance their operational communication capabilities across vast distances. […]

Read More
Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More