Twitter Goes All-In on Long-Form Content with Revue
On today’s episode of MarketScale TV, Voice of B2B Daniel Litwin sits down with Joe Sinkwitz, founder and CEO of Intellifluence, to give analysis on Twitter’s official acquisition of newsletter platform Revue and whether the hopes to bring more writers and publishers to the Twitter content ecosystem will pay off.
Revue has become a popular platform for long-form content creators, where thought leaders and journalists can grow a following over email rather than compete on social media sites. It boasts subscription-based business model, with a free version that lets writers send newsletters to up to 50 people, and a paid version that lets them email up to 40,000 people.
Over the years, Twitter has slowly made moves to distance itself from its original 140-character format, but acquiring Revue marks the sites first full attempt to get into the long-from content space.
In a statement, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park said Revue’s existing base of writers were going to be a “valuable part of the conversation and it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience.”
As for how the acquisition will change the nature of Twitter as a social media offering, Beykpour and Park framed it as a deal that will “help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.”
Sinkwitz & Litwin break down whether this is a positive strategic move for Twitter, how Twitter’s audience will change, how this sets up Twitter to compete against other social media companies and content curation platforms, and whether this move indicates anything about the viability of short-form social media content moving forward.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
IC System – Meet Our Collectors
At IC System, the language of empathy speaks louder than the transactions of debt collection. In a compelling video feature, IC System’s dedicated team casts a spotlight on their unique approach—combining heartfelt empathy with innovative solutions to navigate the often challenging landscape of financial obligations. IC System champions a path of compassion, delving deep […]
Why Nice People Work at IC System
This video highlights one of the core values that drives IC System – People. Hear from IC System team members as they share their experiences and insights on how IC cultivates a family-like atmosphere built on genuine human connection. Key takeaways: People come first: IC focuses on building strong relationships, both with customers and […]
Draper Adds Architectural Specifications Manager in South Central U.S.
(Spiceland, Ind.) – Draper, Inc., has announced the addition of an Architectural Specifications Manager for the south-central United States. Jay Linville joins Draper after more than 30 years of experience working with the architectural community—including major players in the commercial window shading industry. “Jay’s experience working with architects specifying solar control solutions for major commercial […]
