Articles by tag: subscription

The Impact of “As a Service” Models in the Pro AV Channel

AV Tech uses computer to troubleshoot

In this episode of Pro AV Today, host Ben Thomas dives into an important conversation in the Pro AV channel: the influence of “As a Service” models. Joined by Wesco‘s Senior Vice President, Global Enterprise AV & UCC, Phil Langley, they discuss the implications of this model for various stakeholders in the Pro AV industry….

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Energy
ROI Motivators to Push Energy Companies to Offer Energy-as-a-Service at Scale

Come September, IKEA customers in Sweden will be able to purchase renewable energy directly to their households, via a monthly subscription. As Energy-as-a-service (EaaS) continues to gain more popularity among customers through the introduction of models similar to IKEA’s, energy companies are tasked with considering the benefits of offering EaaS. To reflect on what…

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Software & Technology
Twitter Goes All-In on Long-Form Content with Revue

On today’s episode of MarketScale TV, Voice of B2B Daniel Litwin sits down with Joe Sinkwitz, founder and CEO of Intellifluence, to give analysis on Twitter’s official acquisition of newsletter platform Revue and whether the hopes to bring more writers and publishers to the Twitter content ecosystem will pay off. Revue has become a popular…

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Business Casual
Digital Pays Out for The New York Times While Print Journalism Flounders: Business Casual

With writers laid off, publications not going to print, and thousands of media professionals furloughed, the world of print media experienced drastic cutbacks as a result of the pandemic. But The New York Times, other than its several lay-offs and furloughs, has somehow remained insulated to the economic effects of the global pandemic as an…

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ClearTalk
Clear Talk: How CTSI is Changing the Way Organizations Upgrade to New Technologies

With the rapid innovations in technology today, it’s hard to keep up; especially in the business world where we rely on these different systems to profit and grow. Alan Rosenkoff, Director of Business Development & Corporate Marketing at CTSI, joins host Tyler Kern to talk about how CTSI has changed the way organizations consume…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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