Why a Restaurant’s Digital Footprint is a Main Metric for Fiscal Success

January 24, 2022
Barbara Castiglia

Barbara Castiglia spoke with Savneet Singh, president and CEO of Par, a software and hardware solutions company for the restaurant industry, about the importance of technology to survive the pandemic.

“The pandemic pulled all that [technology] forward. If you didn’t have great technology … it was really hard to survive,” Singh explained. “You clearly saw the organizations and chains that had the investment in technology pre-pandemic dramatically outperformed those that didn’t.”

To prepare for the future, utilizing a unified platform will make restaurant operations significantly easier for all levels of employees at companies – from CIOs to store managers. A unified platform will help users see a wholistic picture based on data and enable them to make smarter decisions.

For those who are behind in the digital revolution, Singh recommended making their services more accessible and breaking down the shift to digital will help make the move more seamless.

Long term, consumers can expect digital options becoming even more customized to their preferences. For instance, Singh envisions a future where QR codes deliver an engaging online guest experience of interactive videos or custom entertainment.

Bottom line, Singh believes that “your digital presence is your fiscal presence,” and the pandemic couldn’t have made that statement more accurate.

Now the industry is on the lookout for the next greatest technology to take customer experience to the next level. However, he predicted that while technology may be physically more prevalent, it’ll become even more seamless in the future.

More Stories Like This:

The Tools Restaurants Will Need to Reach Their 2022 Goals

How A&W Floated Through the Pandemic Without Laying Off a Single Employee

Recent Episodes

fast food value meals
View episode

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

FBD products
View episode

FBD products are making a difference in quick service restaurants. Amidst escalating costs and demands for customization in the food service industry, the popularity of frozen beverages continues to rise across all demographic groups. To meet these challenges, FBD offers innovative, practical solutions. Our advanced bag-in-box machines simplify preparation and reduce labor costs, assisting…

Regenerative agriculture
View episode

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…