Wingstop Shares Tumble After Chicken Wing Prices Start Soaring

(Bloomberg) — Wingstop Inc. is falling Wednesday despite a strong earnings report as investors increasingly fear inflationary risks as the price of chicken wings keeps rising.

The Dallas-based chain saw its shares plunge as much as 10% at the open before bouncing back. They were down 4.5% at around noon. Price hikes could pressure its future earnings, and the company also faces reduced consumer spending and increased competition, according to CL King analyst Todd Brooks, who maintains a buy rating on Wingstop.

Average chicken wings prices have increased more than 50% since 2020, according to data from the U.S. Department of Agriculture. Wingstop Chief Executive Officer Charlie Morrison addressed pricing concerns during the earnings conference call, assuring investors that the company’s streamlined kitchen operations and revenue “will help our brand partners continue to navigate this current inflationary environment.”

The dip came in spite of the company’s second-quarter earnings and revenue topping average analyst estimates. The stock has gained more than 22% this year, outperforming its benchmarks the S&P 500 and S&P Midcap 400, and many analysts still see Wingstop as undervalued.

More stories like this are available on bloomberg.com

©2021 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More