Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Wingstop Shares Tumble After Chicken Wing Prices Start Soaring

(Bloomberg) — Wingstop Inc. is falling Wednesday despite a strong earnings report as investors increasingly fear inflationary risks as the price of chicken wings keeps rising. The Dallas-based chain saw its shares plunge as much as 10% at the open before bouncing back. They were down 4.5% at around noon. Price hikes could pressure its…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
Wingstop Shares Tumble After Chicken Wing Prices Start Soaring

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Request an invite

(Bloomberg) — Wingstop Inc. is falling Wednesday despite a strong earnings report as investors increasingly fear inflationary risks as the price of chicken wings keeps rising.

The Dallas-based chain saw its shares plunge as much as 10% at the open before bouncing back. They were down 4.5% at around noon. Price hikes could pressure its future earnings, and the company also faces reduced consumer spending and increased competition, according to CL King analyst Todd Brooks, who maintains a buy rating on Wingstop.

Average chicken wings prices have increased more than 50% since 2020, according to data from the U.S. Department of Agriculture. Wingstop Chief Executive Officer Charlie Morrison addressed pricing concerns during the earnings conference call, assuring investors that the company’s streamlined kitchen operations and revenue “will help our brand partners continue to navigate this current inflationary environment.”

The dip came in spite of the company’s second-quarter earnings and revenue topping average analyst estimates. The stock has gained more than 22% this year, outperforming its benchmarks the S&P 500 and S&P Midcap 400, and many analysts still see Wingstop as undervalued.

More stories like this are available on bloomberg.com

©2021 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Food processors’ August deal and capex moves are converging on one constraint: contracted capacity has to flex with menu change

Food processors’ August deal and capex moves are converging on one constraint: contracted capacity has to flex with menu change

The convergence of food processors' business moves in August highlights a key operational challenge: the need for flexible contracted capacity to accommodate menu changes. Revolution Foods acquired Ardella's, while ADM invested $16 million in a Kentucky colors expansion. These actions emphasize the importance of aligning capacity planning tightly with demand forecasting.

  • 01Food processors must adapt contracted capacity to accommodate changes in demand.
  • 02Revolution Foods' acquisition and ADM's expansion are both responses to evolving market needs.
  • 03Capacity planning is becoming increasingly intertwined with demand planning.

Aug 22, 2026

Tim Garrett - The Business Case for Frozen Beverages

Tim Garrett - The Business Case for Frozen Beverages

Frozen beverages are gaining traction in the food and beverage industry due to their profitability and consumer appeal. They offer a unique selling proposition, helping businesses differentiate in the competitive market. Tim Garrett discusses the business advantages these beverages bring to the table.

  • 01Frozen beverages can serve as a competitive differentiator for businesses.
  • 02They offer a high-profit margin for operators in the food and beverage industry.
  • 03Consumer demand for frozen beverages is increasing, presenting new opportunities for businesses.

Aug 20, 2026

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Russ Savage, founder of Rockstar Energy, has built a $300 million stake in Celsius Holdings and is publicly campaigning to replace CEO John Fieldly. Savage's push follows weak second-quarter results and centers on cutting management layers and preventing retail shelf-space losses in the energy-drink category.

  • 01Russ Savage controls 4.7% of Celsius Holdings (~$300M) and is advocating for CEO removal and his own appointment
  • 02Celsius second-quarter revenue missed expectations at $817.9M, with core brand sales down 12% and gross margin declining from 51.5% to 48.1%
  • 03Savage now contests a company controlling Rockstar (which he founded and sold to PepsiCo in 2020 for $3.85B), while PepsiCo holds 8.5% and distributor rights

Aug 7, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512