A Digital Health Solution for Chronic Pain Sufferers

 

For chronic pain sufferers, an increase in pain levels is typically associated with higher stress and anxiety levels. But in a time when a terrible pandemic has wreaked havoc across the globe, everyone’s anxiety levels are escalating, particularly for those with chronic pain, intensifying pain beyond usual levels. And because there is no acute illness, pain management in a primary care or outpatient setting may not be considered a priority for physicians during a global health crisis.

Thus, patient anxiety and pain levels rise further as they worry about not being able to see their doctor for medication refills, treatments, or basic follow-ups. Making matters worse, the closing of businesses providing massage, acupuncture, exercise and counseling services that aid in pain relief has essentially demolished the alternate pathways these sufferers can traverse to control their pain. Further, depression and anxiety are the top symptoms of chronic pain, and social distancing measures have undoubtedly resulted in an overwhelming sense of social isolation, deepening feelings of unhappiness and hopelessness for these patients.

Sadly, one in three Americans suffers from chronic pain—that’s 100 million people in this country alone. Because pain measurement is subjective, often taking three to six months to diagnose, the condition is often overlooked by the healthcare community; and even when diagnosed, the treatment most strongly encouraged over the past 25 years has been opioids. But as the opioid crisis swept the U.S., a search for alternatives to pain management became a national crusade.

On this MarketScale videostream, Celine Tien, the Founder of Flowly, joins MarketScale’s Daniel Litwin, the Voice of B2B, to discuss the launch of Flowly and the role of telehealth and telemedicine during the COVID-19 crisis and beyond. Flowly is a data-focused bio-feedback mobile app for chronic pain and anxiety sufferers, enabling users to explore interactive VR- and phone-enabled experiences in order to teach them how to regulate their nervous systems through relaxation training. Flowly also keeps track of a user’s progress while allowing them to share it all with a supportive community.

“We saw a survey with the U.S. Pain Foundation where people with chronic pain and chronic illnesses who are also immunosuppressed are particularly vulnerable to viruses like COVID-19. They’re getting even less access to health care than they did before.” Tien explained. “Initially we had wanted to launch Flowly later this year, but when COVID hit—I would say at the peak in March—we had such an inundation of messages and people reaching out to us asking if they could access our data immediately because people were so in need of something that they could remotely access at home to help them manage their pain.”

Bringing thought leadership to your day, MarketScale hosts industry experts so that you stay informed of the newest trends, events and beyond in B2B. And for the latest thought leadership, news and event coverage across Healthcare and other industry sectors, be sure to check out our Industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

IP730
ICOM at IWCE 2024: IP730 is the Solution to Scalable and Effective Communication Systems for Critical Services
March 28, 2024

At the International Wireless Communication Expo (IWCE) 2024 trade show in Orlando, the spotlight was on the latest advancements in communication technology, crucial for sectors like the military, emergency services, and public transportation. This event is a vital meeting point for professionals seeking innovative solutions to enhance their operational communication capabilities across vast distances. […]

Read More
Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More