Skip to content
‹ Back to IndustriesHealthcare

A Roadmap for the Healthcare Digital Transformation

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.   Over the past decade or so, the use of digital tools in…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from I Don't Care on MarketScale.

·
Share

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.

Over the past decade or so, the use of digital tools in the healthcare landscape has steadily increased. However, the velocity at which telemedicine and virtual care models were adopted during the coronavirus crisis is an escalation that no one could have foreseen. However, this technological metamorphosis in healthcare dynamics was one that was waiting to happen, a digital transformation that has been looming just over the horizon. However, with this shift, there is also an urgent need for healthcare to delve into new ways of meeting evolving patient preferences, working with different providers, and make progressive improvements in expanding technology integration, access, information exchange, and data security, particularly as we move into the post-pandemic era.

A best-selling author, a by-lined CIO Magazine columnist, and host of the highly-subscribed The Big Unlock podcast featuring healthcare and technology C-level executives, Paddy Padmanabhan is the CEO and Founder of Damo Consulting—a growth strategy and digital transformation advisory firm that works with healthcare enterprises and global technology companies. In response to the pandemic and changing consumer preferences, Padmanabhan, along with co-author Ed Marx, recently released his second book Healthcare Digital Transformation: How Consumerism, Technology, and Pandemic are Accelerating the Future, an essential handbook and guide for digital health and digital transformation leaders in healthcare.

And on this episode of MarketScale’s I Don’t Care podcast, host Kevin Stevenson sits down with Padmanabhan to discuss the sudden upscaling of virtual care capacity, the mainstreaming of telehealth, the mounting momentum of healthcare digital transformation, and the cybersecurity risks that are sure to accelerate concurrently.

“There was a pre-pandemic era when most health systems were coming along in their digital transformation journeys—specifically the telehealth and the virtual care aspects of digital transformation. And then the pandemic hit. In March, everything changed. What used to be maybe 20 visits a week suddenly became a couple of thousand visits a week through telehealth. And what that meant was a complete paradigm shift in the way health systems had to look at how they would deliver their care to patients.” Padmanabhan continued, “First and foremost, you had to have the telehealth capability; but the tool itself wasn’t enough. So, you had to have the playbook for conducting your telehealth visits. You had to train your caregivers. You had to train your patients.”

Listen to Previous Episodes of MarketScale’s I Don’t Care Right Here!

I Don't Care

Part of this channel

I Don't Care

Candid healthcare leadership conversations with Kevin Stevenson

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Denials get a queue, underpayments just look like paid claims

Denials get a queue, underpayments just look like paid claims

Underpayments in healthcare revenue cycle operations lack the visibility of denied claims because they don't trigger alerts or queue workflows. Without dedicated ownership and line-level verification against contract terms, paid claims that fall short of their contractual amount pass through undetected.

  • 01Denial workflows activate on rejection events, but underpayments produce no event, leaving paid claims unverified by default.
  • 02The speaker says many provider groups lack line-level contract intelligence to check each paid line against the applicable terms.
  • 03Payment received and payment checked are separate tasks: one verifies acceptance, the other verifies correctness—and the second often has no assigned owner.

Nov 6, 2026

A zero-paid claim line is not automatically an underpayment

A zero-paid claim line is not automatically an underpayment

A zero payment on a claim line isn't automatically an underpayment; contract terms, particularly packaging rules, determine whether zero is correct. Chasing unsupported findings damages credibility with payers and weakens the position of legitimate disputes, so revenue cycle teams must verify the full contract terms and effective dates before treating any payment difference as a finding.

  • 01When a contract packages add-ons into the primary procedure, the add-on line may legitimately show zero payment because it is folded into the primary procedure reimbursement.
  • 02Pursuing payment differences that lack contract support burns credibility with payers and can weaken the team’s position on later disputes, including valid ones.
  • 03Always verify the complete contract terms, fee schedules, carve-outs, amendments, and the specific version in effect on the date of service before treating a payment variance as a recoverable underpayment.

Nov 6, 2026

A clean, paid, closed claim can still be short of the contract

A clean, paid, closed claim can still be short of the contract

Practices can receive payment on closed, clean claims that still fall short of negotiated contract amounts because billing ends at coding, submission and posting, while no role owns checking whether payer payments match fee schedules. The speaker argues that contract-level payment review is a separate, complementary function that compares closed claims to contract terms and, run continuously, helps surface shortfalls in time to act within timely filing windows.

  • 01Correctly coded and billed healthcare claims can still result in underpayment.
  • 02Check closed-claim payments against contract terms to find underpayments.
  • 03Discrepancies in claim payments can persist despite adherence to billing protocols.

Nov 6, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512