Champions of Care: How Advocacy Like #ShareYourChair Campaign Is Bringing Awareness to Infusion Care

 

 

Across Instagram and other social media channels, critically ill patients began posting pictures of themselves in chairs. The seemingly unconventional selfie was part of a nationwide campaign by the National Infusion Center Association to #ShareYourChair.

On this episode of the Champions of Care podcast, host Shelby Skrhak sat down with Brian Nyquist, Executive Director of the National Infusion Center Association, which advocates for patient access to in-office infusion and injectable medications among autoimmune and chronic disease communities.

“Most people don’t understand the disease management journey these patients have endured,” Nyquist said. “They don’t understand the value that effective disease management has brought to the lives of millions or the challenges that providers are facing in providing care for these patients. They don’t understand having access to the right drug at the right time in the most economically responsible setting can be the difference between being disabled and being able to work.”

NICA’s #ShareYourChair campaign was a unique way to highlight how patients across all spectrums are receiving life-saving and preserving medications from the comfort of a nearby infusion center.

“One characteristic that I think is really different from cancer patients is that most of these folks don’t look sick or look like they’re battling a chronic disease. So, one aspect of this campaign is to bring awareness to these ‘invisible diseases,'” Nyquist said.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketing to a New Generation of B2B Buyers
May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Read More
American Eagle
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

Read More
sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

Read More