The Sunrise Podcast: Company Culture Eats Strategy for Breakfast with Eric Soederberg of Sunrise Labs

 

What are the keys to a successful business? Many will claim that businesses can stay ahead by keeping up with current trends, being innovative, and offering competitive price points, but what about other competitive advantages? What about a high level of respect for your employees and the same amount of integrity?

Eric Soederberg, President of Sunrise Labs, joins today’s MarketScale podcast to discuss corporate culture as a competitive advantage. Soederberg says that “high respect and high integrity are the only things that are going to get you long-term success as main ingredients,” and that it starts with letting employees know that they are fully trusted. This also includes admitting when a mistake has been made.

“I took a class on participative leadership connected with my church, and in class, the instructor told a story of a minister who had 4 words tattooed to his forearm where he couldn’t overlook them,” says Soederberg. What were the words? “I might be wrong.”

By assuming always that employees have positive intent, and asking (and listening) when workers explain why they did things a certain way, managers will realize that employees often had perfectly sane and rational reasons, of which perhaps they weren’t previously aware.

There is a whole attitude that has to change, and this culture is one of “let’s work on this together to make a better product because none of us are perfect. Let’s work together and make it as good as it can be.”

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More
Ham Radio
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More