Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Dig Your Heels In: A Working Woman’s Series with YiDing Yu

YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she’s excited about the growth of women in healthcare. Yu said she grew up with a ton of interests. She knew she wanted to be a doctor when she was little….

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she’s excited about the growth of women in healthcare. Yu said she grew up with a ton of interests. She knew she wanted to be a doctor when she was little. But her love of politics and technology helped her combine her hobbies and develop beyond a practicing physician. Yu recalls she was driven by the thought of “how to solve the challenges I saw every day in healthcare” and eventually figured out that the “best way to solve that is working in systems.” And that’s how she got the tech bug.

According to an article published by the Harvard Business Review, for over 25 years, women have made up at least 40% of U.S. medical students, and in most recent years, more women than men have been enrolled in U.S. medical schools.

Yu lived this statistic, and she understands better than anyone that female enrollment in medical school is not reflective of women in leadership roles. Healthcare IT News found that despite the growth in women’s medical students, “only 25-30% percent of healthcare executives – and just 13% of CEOs – are female.” Yu has broken through that ceiling and has some empowering advice for how rising physicians can pave their way, and she reflects on what she learned from her development and male mentors.

Yu understands firsthand the struggle that women experience in the medical field. One of the first and most tangible things that she recommends is for aspiring healthcare leaders to protect their time for professional development. Women in medicine tend to put their patients first and professional development second. Yu recalls that her professional development occurred when she challenged herself and participated in special projects from administration to innovation. Once that starts, typically, development projects beget more development projects.

Be assertive and advocate for yourself. Chase that promotion, carve out time for professional development the way men are encouraged to, and source mentors who can strengthen your understanding of business strategy and financials. Always remember, you are the CEO of you. A recent study from Modern Healthcare News reported, “Typically, more men are exposed to finance and operations development than women, leading to lopsided leadership representation.”

Yu recalls learning to protect time to develop her leadership skills and forging her path by deviating from the style of male mentors. She says, “Every single role model who was in a position that I thought I might want was a man. Early in my career, I had to think through what is it like for a woman to be in that career? Do I have to act how they act?”

Yu urges women not to conform to the style of their male leaders if it isn’t natural for them. She recalls, “I felt like I was trying to dance a jig. Be enthusiastic but not too enthusiastic, assertive but not so assertive that you intimidate people.” Of course, professional behavior has to be upheld, but men and women operate differently. Successful leaders look different. They come in all different shapes, dialects, styles, and appearances.

Unfortunately, these trends will only continue until hospitals, corporations, and businesses around healthcare do not make a conscientious effort to drive a shift into more accurate representation.

In 2019 the US Census reported that a range of positions are dominated by women, but even where women outnumber men, like in nursing and speech pathology, they are not represented and excelling in leadership roles.

Of course, it takes time for generations to develop into leadership positions. Practitioners must challenge the status quo of academic structures and corporate structures to shift the fabric of the hierarchy and make it more inclusive.

To embrace diversity, companies have to start measuring it among their employees. Understanding the baseline and sharing it within creates conscious investment and accountability. Yu warns, “Without measurement, it’s easy to give yourself a pass.” At Olive, Yu has found that publishing that diversity measurement also acts as a gentle nudge for teams across the company.

In conclusion, Yu says it’s not just about the supply. It’s about how practitioners mentor and make leadership positions more accessible. She urges all professionals to understand that they have agency in this change. It may be as simple as reminding the acquisition team that you want to see more diversity.

For young professionals, know that agency lies in the ability to dedicate time to professional development. That likely means not picking up other physicians’ shifts to protect that growth. And finally, don’t be afraid to add flare into leadership. Many current leaders may not resemble females, but the female leadership style is bound to be just as successful.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Digital health's July 2026 signal: AI wearables, a new CMS office, and the telehealth billing fight

Digital health's July 2026 signal: AI wearables, a new CMS office, and the telehealth billing fight

In mid-2026, digital health is evolving with significant advancements such as AI-driven wearables and innovations in healthcare billing processes involving telehealth. A notable cardiac patch boasting 99.6% accuracy highlights progress in wearable technology. Meanwhile, the establishment of a new CMS AI office demonstrates the growing institutional interest in integrating AI into healthcare operations.

  • 01AI wearables are being developed with high accuracy in health monitoring.
  • 02The establishment of a CMS AI office indicates increased government focus on AI in healthcare.
  • 03Debates over telehealth billing practices continue to shape the healthcare landscape.

Jul 5, 2026

OpenLoop acquires AI communication platform Hey Revia as digital health M&A heats up

OpenLoop acquires AI communication platform Hey Revia as digital health M&A heats up

OpenLoop has acquired AI communication platform Hey Revia as part of growing M&A activity in the digital health sector. The acquisition reflects an ongoing trend in digital health mergers and partnerships, including the announcement of FDA breakthrough status for Aurenar and Sharecare's collaboration with AWS. These developments highlight the increasing investment and strategic alliances shaping the digital health landscape.

  • 01OpenLoop acquires AI communication platform Hey Revia.
  • 02FDA grants Aurenar breakthrough status.
  • 03Sharecare partners with AWS to enhance digital health solutions.

Jul 4, 2026

Healthcare AI governance, data quality, and interoperability top industry agenda in mid-2026

Healthcare AI governance, data quality, and interoperability top industry agenda in mid-2026

The article discusses the challenges faced by healthcare IT leaders in terms of AI governance, data quality, and interoperability by mid-2026. A significant effort is being made to address data readiness challenges and to enhance health data exchange through a $1.3 million federal initiative. These topics are at the forefront of the industry's agenda to improve healthcare infrastructure and outcomes.

  • 01AI governance gaps are challenging healthcare IT leaders.
  • 02Data readiness is a critical concern in healthcare.
  • 03Federal funding is supporting health data exchange initiatives.

Jul 2, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub