Dispelling the Myths of What Makes a Quality Shoe Insert


The latest AliTalks podcast discussion examined the important factors that go into a quality shoe insert. Host Daniel Litwin was joined by Michelle Rocha, national retail marketing manager and product specialist at Bauerfeind. Rocha talked about the importance of the right insert to provide foot relief and alleviate knee and back pain.

Rocha then took Litwin through a deep dive of Bauerfiend’s Visco Line and ViscoSpot; their main features, how they are made, and the benefits of these inserts over many competitors.

“Obviously, comfortability is the goal here. If it is not comfortable, the consumers are not going to want to wear it,” Rocha said.

She proceeded to share some results of a study analoging the pain scale taken before and after treatment, showing significantly more patients improved with their heel pain through wearing the Visco heel. 95% percent of patients found relief after 14 days.

The conversation wrapped up with Rocha sharing a success story from the owner of a running store in Southern California who reduced their plantar fasciitis pain with the help of Visco products. And lastly, Rocha shared her thoughts on wear the future of inserts may be headed.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

Read More
Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More