Ditch the Watch: Why Fabrics Are the Next Frontier for Healthcare Wearables

New York startup Nextiles has developed a form of wearable technology that is embedded into clothing and captures data using Bluetooth. The founder of Nextiles, George Sun, said, “Nextiles can supply healthcare providers and patients with real-time advanced data metrics by using a single article of smart fabric compared to wearing multiple clunky wearables.”

Wearables have existed for some time, starting first with pedometers like the Fitbit and evolving into smart devices like the Apple Watch. In fact, it has been estimated that over 100 million people use an Apple Watch. As a result, there is broad acceptance for these devices that track and monitor health data.

Nextiles believes that the next frontier is to take this technology out of accessories like watches and embed it into articles of clothing. The potential ramifications of this development for the healthcare industry are particularly intriguing.

“Healthcare will be able to leverage big data, not just macro trends in health, but also personalize information,” says Dr. Jorge Barraza, a professor in the online Master of Science in Applied Psychology program at the University of Southern California. “It is currently reactive…but as the technology starts to evolve, we may soon see proactive data that can identify patterns from these sensing devices and make recommendations for optimal health and well-being customized to the individual.”

Dr. Jorge Barraza, Ph.D., is a professor in the online Master of Science in Applied Psychology program at the University of Southern California. He is also the co-founder and Chief Science Officer at Immersion, which provides scalable technologies that leverage neuroscience to quantify deeply immersive experiences.

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor
April 7, 2026

The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers are facing a demographic cliff: for every five workers who retire, only two replacements enter the workforce. Contractors…

Read More
Student
How Business Schools Can Scale Co-op Without Losing the Student Experience
April 6, 2026

Experiential learning has shifted from a differentiator to an expectation in higher education, especially as employers place more value on job-ready graduates who can adapt quickly to changing workplace demands. At the same time, AI is reshaping entry-level work, making durable skills like judgment, communication, and adaptability more important than routine task execution. In that…

Read More
Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More