How Effective Communications Gets Wary Patients to Engage in Care

COVID-19 has intensified up the public’s fear of entering hospitals and seeking care. The result? Elective surgeries are falling to the wayside, and those that need care are putting it off. But the truth is, hospitals are experts as handling infectious diseases, explains “I Don’t Care,” host Kevin Stevenson. So amidst widespread fear, how do providers assuage public anxiety and convince patients to come in for the care they need? Guest Susan Edwards, a healthcare administration expert, joins the podcast to explain her 6 step approach to strengthening a communications effort that combats this consumer concern.

Edwards said an effective communications strategy is all about continuity. This means not just having one channel of distribution. Assuaging patient fears must extend into the written, spoken, and visual elements of communication. This consistent reinforcement creates comfort and trust in patients, and consumers need this reminder repetitively. As the spread of COVID-19 continues to ebb, it becomes all the more important for the hospital’s messaging to be consistent and reassuring.

Edwards brings her expertise and experience to the podcast, as well as a free gift for listeners. Tune in gain a better understanding of how strong internal and external communications can help providers offer better holistic care.

Catch up on previous episodes of I Don’t Care with Kevin Stevenson!

Follow us on social media for the latest updates in B2B!

Image

Latest

specialty care
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
May 11, 2026

The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…

Read More
Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More