How Effective Communications Gets Wary Patients to Engage in Care

COVID-19 has intensified up the public’s fear of entering hospitals and seeking care. The result? Elective surgeries are falling to the wayside, and those that need care are putting it off. But the truth is, hospitals are experts as handling infectious diseases, explains “I Don’t Care,” host Kevin Stevenson. So amidst widespread fear, how do providers assuage public anxiety and convince patients to come in for the care they need? Guest Susan Edwards, a healthcare administration expert, joins the podcast to explain her 6 step approach to strengthening a communications effort that combats this consumer concern.

Edwards said an effective communications strategy is all about continuity. This means not just having one channel of distribution. Assuaging patient fears must extend into the written, spoken, and visual elements of communication. This consistent reinforcement creates comfort and trust in patients, and consumers need this reminder repetitively. As the spread of COVID-19 continues to ebb, it becomes all the more important for the hospital’s messaging to be consistent and reassuring.

Edwards brings her expertise and experience to the podcast, as well as a free gift for listeners. Tune in gain a better understanding of how strong internal and external communications can help providers offer better holistic care.

Catch up on previous episodes of I Don’t Care with Kevin Stevenson!

Follow us on social media for the latest updates in B2B!

Latest

Venture Fund Valuations
VC Investment Valuations Podcast
December 4, 2023

In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]

Read More
The Role of VR and AR in Attractions and Enterprise Applications
December 4, 2023

In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]

Read More
Are projectors a dying technology
Dear Matt: Are Projectors a Dying Technology?
December 4, 2023

Are projectors a dying technology? In today’s rapidly evolving landscape of display technology, one might assume that projectors could soon be a thing of the past. Not so fast, thinks Vistacom’s Director of Technology, Matt Boyer. In this Dear Matt segment, Boyer, a seasoned expert with over three decades in the AV industry, looks […]

Read More