Skip to content
MarketScale
‹ Back to IndustriesHealthcare

How Healthcare Worker Shortages are Contributing to a Challenging Flu and RSV Season

Is the U.S. prepared for a healthcare emergency this winter? A shortage of healthcare providers is setting the stage for a crisis. Indicators show this year’s flu season will be pretty severe, and the RSV season, which typically occurs between late December to Mid-February, is already showing signs of case spikes. Rachell Neill, Co-Founder…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Is the U.S. prepared for a healthcare emergency this winter? A shortage of healthcare providers is setting the stage for a crisis. Indicators show this year’s flu season will be pretty severe, and the RSV season, which typically occurs between late December to Mid-February, is already showing signs of case spikes.

Rachell Neill, Co-Founder of Carex Consulting Group, says this combination of flu and RSV cases, on top of a lingering pandemic, is burning out healthcare workers.

“What it’s doing is taking a post-pandemic workforce and putting them back into a position of needing flexibility. It’s especially going to impact primary caregivers because if children get sick and are unable to go to school, they’re more likely to have a severe illness, so if they get the flu and that gets coupled with RSV, there’s a higher likelihood of hospitalization.

Each year the CDC estimates 2.1 million outpatient visits among children younger than five years old due to RSV and 58,000-80,000 hospitalizations.

“It’s going to put a strain on our health systems, the healthcare workers, and the parents or primary caregivers that are working,” Neill says. “We will also see an impact on companies now requiring workers to return to the office.”

Worker burnout is a genuine concern in the healthcare industry, and healthcare systems and communities are working to help alleviate some of the strains. These issues may benefit from loan forgiveness programs to technology automation solutions that increase efficiency and reduce work overload, but challenges remain.

If the situation remains, the U.S. will have a predicted nursing shortage of between 200,000 and 450,000 RNs by 2025. That will result in a 10 to 20 percent nursing gap to-patient ratio as patient needs increase and the number of new nurses decreases. The AAMC projects primary care physician shortages between 17,800 and 48,000 and non-primary care physician shortages between 21,000 and 77,100 by 2034.

How can healthcare increase its workforce and take seasonal healthcare challenges head-on? The American Hospital Association lists several steps, which include: congress passing legislative priorities to stimulate job growth in the healthcare sector, lifting the cap on Medicare residency positions to enhance access to care, and helping America’s hospitals better meet the needs of the communities they serve, supporting the Future Advancement of Academic Nursing Act, and regulating anti-competitive pricing practices of nurse staffing agencies, which have led to many nurses leaving full-time positions within hospital networks.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Tempus AI's $1.7B Personalis deal leads a surge in health-tech M&A that is already reshaping vendor choices for health system operators

Tempus AI's $1.7B Personalis deal leads a surge in health-tech M&A that is already reshaping vendor choices for health system operators

Digital health mergers and acquisitions (M&A) along with venture capital (VC) activities are rapidly increasing. Tempus AI's $1.7 billion acquisition of Personalis is part of a larger trend that is influencing health system operators’ selection of vendors. With $7.4 billion in funding during the first half of 2026, the health-tech industry is undergoing significant transformation.

  • 01Tempus AI acquired Personalis for $1.7 billion.
  • 02Health-tech received $7.4 billion in funding in the first half of 2026.
  • 03M&A activities are influencing vendor choices for health system operators.

Jul 30, 2026

Digital health AI investment hits $7.4B in H1 2026 as CMS, hospitals, and startups all accelerate adoption

Digital health AI investment hits $7.4B in H1 2026 as CMS, hospitals, and startups all accelerate adoption

In the first half of 2026, digital health AI investments reached $7.4 billion as organizations like CMS, hospitals, and startups increased their adoption of AI. Significant moves include the establishment of a new CMS technology office and a $1.7 billion acquisition in cancer technology. These developments mark an enterprise-level commitment to advancing AI in healthcare.

  • 01Digital health AI investments reached $7.4 billion in H1 2026.
  • 02The CMS established a new technology office to advance healthcare AI.
  • 03A major acquisition in cancer technology totaled $1.7 billion.

Jul 30, 2026

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

The global structural health monitoring (SHM) market is projected to surpass $8.6 billion by 2035. This growth is fueled by the integration of AI analytics, wireless sensor technologies, and the necessity to address aging infrastructure. The expansion reflects a widespread adoption of these technologies in various sectors.

  • 01The SHM market is expected to exceed $8.6 billion by 2035.
  • 02Advancements in AI-powered analytics and wireless sensors are key drivers of market growth.
  • 03Aging infrastructure is creating a demand for enhanced structural health monitoring solutions.

Jul 24, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512