Skip to content
MarketScale
‹ Back to IndustriesHealthcare

How Healthcare Worker Shortages are Contributing to a Challenging Flu and RSV Season

Is the U.S. prepared for a healthcare emergency this winter? A shortage of healthcare providers is setting the stage for a crisis. Indicators show this year’s flu season will be pretty severe, and the RSV season, which typically occurs between late December to Mid-February, is already showing signs of case spikes. Rachell Neill, Co-Founder…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Is the U.S. prepared for a healthcare emergency this winter? A shortage of healthcare providers is setting the stage for a crisis. Indicators show this year’s flu season will be pretty severe, and the RSV season, which typically occurs between late December to Mid-February, is already showing signs of case spikes.

Rachell Neill, Co-Founder of Carex Consulting Group, says this combination of flu and RSV cases, on top of a lingering pandemic, is burning out healthcare workers.

“What it’s doing is taking a post-pandemic workforce and putting them back into a position of needing flexibility. It’s especially going to impact primary caregivers because if children get sick and are unable to go to school, they’re more likely to have a severe illness, so if they get the flu and that gets coupled with RSV, there’s a higher likelihood of hospitalization.

Each year the CDC estimates 2.1 million outpatient visits among children younger than five years old due to RSV and 58,000-80,000 hospitalizations.

“It’s going to put a strain on our health systems, the healthcare workers, and the parents or primary caregivers that are working,” Neill says. “We will also see an impact on companies now requiring workers to return to the office.”

Worker burnout is a genuine concern in the healthcare industry, and healthcare systems and communities are working to help alleviate some of the strains. These issues may benefit from loan forgiveness programs to technology automation solutions that increase efficiency and reduce work overload, but challenges remain.

If the situation remains, the U.S. will have a predicted nursing shortage of between 200,000 and 450,000 RNs by 2025. That will result in a 10 to 20 percent nursing gap to-patient ratio as patient needs increase and the number of new nurses decreases. The AAMC projects primary care physician shortages between 17,800 and 48,000 and non-primary care physician shortages between 21,000 and 77,100 by 2034.

How can healthcare increase its workforce and take seasonal healthcare challenges head-on? The American Hospital Association lists several steps, which include: congress passing legislative priorities to stimulate job growth in the healthcare sector, lifting the cap on Medicare residency positions to enhance access to care, and helping America’s hospitals better meet the needs of the communities they serve, supporting the Future Advancement of Academic Nursing Act, and regulating anti-competitive pricing practices of nurse staffing agencies, which have led to many nurses leaving full-time positions within hospital networks.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Medicare sets $137.53 maximum add-on payment per eligible inpatient case for CT triage AI

Medicare sets $137.53 maximum add-on payment per eligible inpatient case for CT triage AI

Medicare has announced a maximum add-on payment of $137.53 per eligible inpatient case for the use of AI in CT triage, utilizing Aidoc’s CT Body triage technology. This move emphasizes the importance of workflow integration, governance, and coding in hospitals employing radiology AI. The new technology add-on payment (NTAP) signifies a clear investment in AI-driven healthcare solutions.

  • 01Medicare introduces a $137.53 per-case payment for AI in CT triage.
  • 02Hospitals must integrate AI with proper workflow, governance, and coding.
  • 03The NTAP reflects investment in radiology AI solutions.

Aug 30, 2026

Rasonque’s 13.2-month survival result is about to hit hospital formularies

Rasonque’s 13.2-month survival result is about to hit hospital formularies

FDA has cleared Revolution Medicines' drug Rasonque for treating metastatic pancreatic adenocarcinoma. Hospitals are now integrating this drug into their formularies, focusing on operations like pathways, genotyping, and specialty pharmacy flow.

  • 01Rasonque has received FDA clearance for treating metastatic pancreatic adenocarcinoma.
  • 02Hospitals are working on integrating Rasonque into their formularies.
  • 03Operational focus includes pathways, genotyping, and specialty pharmacy flow.

Aug 30, 2026

Real-time radiation dose tracking is moving from badges to live dashboards in procedure rooms

Real-time radiation dose tracking is moving from badges to live dashboards in procedure rooms

Radiation Detection Company has introduced a live radiation dose tracking system called Radiant that updates every 0.2 seconds. GE HealthCare has developed browser-based imaging access for hospitals, transforming how radiation monitoring is managed in procedure rooms. This advancement in live dashboards is enhancing real-time monitoring capabilities in healthcare facilities.

  • 01Radiation Detection Company's Radiant updates radiation dose data every 0.2 seconds.
  • 02GE HealthCare has developed browser-based imaging access for better hospital management.
  • 03Live dashboards are transforming radiation monitoring in procedure rooms.

Aug 30, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512