Skip to content
MarketScale
‹ Back to IndustriesHealthcare

The Future of Sanitation: Ionopure Pet Health Brings a New Level of Care to the World of Equine Sports

There are places we think of as clean and places we think of as less hygienic. Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in. “I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

There are places we think of as clean and places we think of as less hygienic.

Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in.

“I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are dogs everywhere. It’s a setting where you’re constantly cleaning out stalls, cleaning and grooming horses, feeding horses, watering horses, using buckets over and over again, and then caring for their medical needs.”

While pet owners are used to tricking their pooch or kitten into hopping in the car for a trip to the vet, a horse requires a vet to make house calls. That’s why Thompson, and many other horse-lovers, have learned so many tricks and tips on how to care for horses and take care of the smaller nicks and cuts suffered rather than constantly having a vet come to the stable.

Not long ago, Thompson noticed one of her horses suffered an injury at a show that required some attention. Fortunately, she had been turning to Ionogen products for some time and knew of a quick fix.

“She had a cut over her left eye. It didn’t require stitches, but it was deep, and it was bleeding. I immediately sprayed it with Ionopure Pet Health, and I watched the cut heal itself on its own,” she said.

John Shanahan, President and CEO of Ionogen, was pleased to hear of the product’s uses in the equine community, even if it wasn’t a use case he initially had in mind.

“We created Ionopure Pet Health because there was a gap for household pets in having products that could really be effective on things like hotspots, cuts and abrasions, and even rinsing the eyes and things like that,” he said. “There were other products that kind of existed in the space, but, in our opinion, they were too underpowered, they were too weak, and they didn’t actually perform and weren’t remaining stable enough for a long period of time.”

Ionopure Pet Health turned out not only to keep stable, but also to be effective in the stable, with its use in equine settings likely to continue for years to come.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

AI agents for patient care draw $335 million in a single month as health tech investment accelerates

AI agents for patient care draw $335 million in a single month as health tech investment accelerates

In June 2026, four health tech companies secured significant funding, totaling $335 million. AI agent platforms for scheduling, chronic care, and home health dominated these investment rounds. This trend reflects a growing interest in leveraging AI for improving patient care in the healthcare sector.

  • 01In June 2026, four health tech companies collectively attracted $335 million in funding.
  • 02AI platforms for chronic care management, scheduling, and home health are leading current health tech investments.
  • 03Investors are increasingly interested in AI technologies that enhance patient care in healthcare.

Jul 20, 2026

Healthcare's digital skills gap: why existing competency tools aren't built for the full workforce

Healthcare's digital skills gap: why existing competency tools aren't built for the full workforce

Reviews have revealed that current competency tools in healthcare are inadequate for measuring and developing digital skills among both clinical and public health teams. These tools fail to address the comprehensive needs required for the evolving digital landscape in healthcare. Addressing this skills gap is crucial for the effective digital transformation of health systems.

  • 01Current digital competency tools in healthcare do not adequately cover the full workforce.
  • 02Improved measurement and development of digital skills are needed across clinical and public health teams.
  • 03Addressing the digital skills gap is essential for successful healthcare transformation.

Jul 19, 2026

St. Kitts and Nevis launches national digital health platform covering 51,000 citizens

St. Kitts and Nevis launches national digital health platform covering 51,000 citizens

St. Kitts and Nevis have introduced a national digital health platform to enhance healthcare delivery for its 51,000 citizens. The platform integrates electronic health records, AI decision support, and facilitates health information exchange throughout the region's healthcare ecosystem.

  • 01St. Kitts and Nevis's digital health platform serves 51,000 citizens.
  • 02The platform incorporates electronic health records and AI decision support.
  • 03Health information exchange is central to the region's healthcare integration.

Jul 19, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512