Skip to content
‹ Back to IndustriesHealthcare

The Future of Sanitation: Ionopure Pet Health Brings a New Level of Care to the World of Equine Sports

There are places we think of as clean and places we think of as less hygienic. Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in. “I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share
The Future of Sanitation: Ionopure Pet Health Brings a New Level of Care to the World of Equine Sports

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

There are places we think of as clean and places we think of as less hygienic.

Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in.

“I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are dogs everywhere. It’s a setting where you’re constantly cleaning out stalls, cleaning and grooming horses, feeding horses, watering horses, using buckets over and over again, and then caring for their medical needs.”

While pet owners are used to tricking their pooch or kitten into hopping in the car for a trip to the vet, a horse requires a vet to make house calls. That’s why Thompson, and many other horse-lovers, have learned so many tricks and tips on how to care for horses and take care of the smaller nicks and cuts suffered rather than constantly having a vet come to the stable.

Not long ago, Thompson noticed one of her horses suffered an injury at a show that required some attention. Fortunately, she had been turning to Ionogen products for some time and knew of a quick fix.

“She had a cut over her left eye. It didn’t require stitches, but it was deep, and it was bleeding. I immediately sprayed it with Ionopure Pet Health, and I watched the cut heal itself on its own,” she said.

John Shanahan, President and CEO of Ionogen, was pleased to hear of the product’s uses in the equine community, even if it wasn’t a use case he initially had in mind.

“We created Ionopure Pet Health because there was a gap for household pets in having products that could really be effective on things like hotspots, cuts and abrasions, and even rinsing the eyes and things like that,” he said. “There were other products that kind of existed in the space, but, in our opinion, they were too underpowered, they were too weak, and they didn’t actually perform and weren’t remaining stable enough for a long period of time.”

Ionopure Pet Health turned out not only to keep stable, but also to be effective in the stable, with its use in equine settings likely to continue for years to come.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Advocate Health's Hugh Chatham draws 65 applicants for 12 surgical tech seats

Advocate Health's Hugh Chatham draws 65 applicants for 12 surgical tech seats

Hugh Chatham Health and Alleghany Health marked one year inside Advocate Health with a surgical technology program that drew 65 applicants for 12 seats. Year one also brought $11.3 million in pay and rewards, $19.3 million in capital and nearly 1,000 specialty transfers. Local training seats look like the next limit in Elkin.

  • 01In rural North Carolina, a new surgical technology program drew more than five applicants per seat, which points to training capacity, not interest, as the thing to expand.
  • 02Pay spending in the first year of a rural affiliation came to roughly 58% of the capital figure: $11.3 million in total rewards next to $19.3 million in capital.
  • 03Transfers outnumbered virtual specialty consults about 14 to 1 in year one, so the planned growth in virtual care is the year-two number worth tracking.

Nov 10, 2026

AI cuts cardiologists' echocardiogram review time by 46%

AI cuts cardiologists' echocardiogram review time by 46%

Late-breaking research presented November 9 at the American Heart Association's Scientific Sessions 2026 reported that AI-drafted preliminary echocardiogram reports were comparable to human drafts. Cardiologists averaged 4.6 minutes finalizing AI drafts versus 8.5 minutes without AI. The findings are a non-peer-reviewed abstract.

  • 01Cardiologists averaged 4.6 minutes finalizing AI-drafted echo reports versus 8.5 minutes without AI, about 46% less time.
  • 02Cardiologists made substantial changes to 50.6% of AI drafts and 49.7% of human drafts.
  • 03The research used 1,200 echocardiograms from 21 Kaiser Permanente Northern California medical centers.

Nov 9, 2026

After Chicago: Did AI at AHA 2026 Pass Its Own Test?

After Chicago: Did AI at AHA 2026 Pass Its Own Test?

At AHA Scientific Sessions 2026 in Chicago, AI ECHO INSIGHT, WATCH-LV, PARAMOUNT and PROVAR+ showed gains in workflow efficiency, screening and treatment decisions, but none established a reduction in hard clinical events. The takeaway: the next test is proving these tools improve outcomes, especially in high-need populations, by connecting to established care.

  • 01AI ECHO INSIGHT cut echo reads 8.5 to 4.6 minutes, and PARAMOUNT changed treatment decisions, but no AI late-breaker showed fewer hard events.
  • 02ZEUS and Lp(a)HORIZON lowered their target biomarkers without reducing major cardiovascular events, a caution against treating algorithmic accuracy alone as proof of patient benefit.
  • 03Low-technology, team-based interventions such as CATCH in Colombia and Jamaica lowered blood pressure, showing the care systems AI tools must connect to.

Nov 9, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512