Skip to content
‹ Back to IndustriesHealthcare

The Future of Sanitation: Ionopure Pet Health Brings a New Level of Care to the World of Equine Sports

There are places we think of as clean and places we think of as less hygienic. Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in. “I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share
The Future of Sanitation: Ionopure Pet Health Brings a New Level of Care to the World of Equine Sports

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

There are places we think of as clean and places we think of as less hygienic.

Adella Thompson, an experienced horse trainer and enthusiast, has no doubt which category her favorite place is in.

“I work in a barn,” Thompson said. “There’s a lot of manure and urine. There are horses everywhere. There are dogs everywhere. It’s a setting where you’re constantly cleaning out stalls, cleaning and grooming horses, feeding horses, watering horses, using buckets over and over again, and then caring for their medical needs.”

While pet owners are used to tricking their pooch or kitten into hopping in the car for a trip to the vet, a horse requires a vet to make house calls. That’s why Thompson, and many other horse-lovers, have learned so many tricks and tips on how to care for horses and take care of the smaller nicks and cuts suffered rather than constantly having a vet come to the stable.

Not long ago, Thompson noticed one of her horses suffered an injury at a show that required some attention. Fortunately, she had been turning to Ionogen products for some time and knew of a quick fix.

“She had a cut over her left eye. It didn’t require stitches, but it was deep, and it was bleeding. I immediately sprayed it with Ionopure Pet Health, and I watched the cut heal itself on its own,” she said.

John Shanahan, President and CEO of Ionogen, was pleased to hear of the product’s uses in the equine community, even if it wasn’t a use case he initially had in mind.

“We created Ionopure Pet Health because there was a gap for household pets in having products that could really be effective on things like hotspots, cuts and abrasions, and even rinsing the eyes and things like that,” he said. “There were other products that kind of existed in the space, but, in our opinion, they were too underpowered, they were too weak, and they didn’t actually perform and weren’t remaining stable enough for a long period of time.”

Ionopure Pet Health turned out not only to keep stable, but also to be effective in the stable, with its use in equine settings likely to continue for years to come.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

Zocdoc's first acquisition in nearly 20 years is an insurance checker

Zocdoc's first acquisition in nearly 20 years is an insurance checker

Zocdoc has bought Sohar Health, its first acquisition in nearly 20 years. Sohar's software finds and verifies a patient's insurance coverage from a name and birth date. Zocdoc wants that check to work across its Care Access Network, which lets insurers, consumer apps and AI tools embed Zocdoc's clinician search and scheduling on their own websites and apps.

  • 01After nearly 20 years without an acquisition, Zocdoc's first purchase is the insurance check that sits between a patient's search and a booked appointment.
  • 02For practices that pay Zocdoc per booking, the sharper question is how often coverage verified at booking matches what the front desk confirms at check-in.

Oct 24, 2026

The physical exam splits into parts, and each goes remote at its own pace

The physical exam splits into parts, and each goes remote at its own pace

One weak link in virtual physical exams is patient technique, since home readings depend on how patients take them.

  • 01Charting what a patient could not do for lack of home equipment is part of the exam record, and federal telehealth guidance ties that documentation to coding and billing.
  • 02Remote exams fit best where home data already accumulates: a week of home blood pressure readings or continuous glucose data shows what a single office reading cannot.

Oct 21, 2026

Healthcare staff judge leadership values by decisions, not statements

Healthcare leaders are judged by their actions and accessibility, not their stated values. Dr. David Schreiner argues that a leader’s legacy rests mostly on how people experienced working for them, while still recognizing financial performance matters. He also urges clearer priorities, visible leadership presence, and stronger succession planning.

  • 01Healthcare employees assess leadership values primarily through decisions made rather than statements.
  • 02Trust in leadership is gained when there is alignment between stated values and actual organizational decisions.

Oct 20, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512