Simplifying Cannabis Dosing for Patients and Healthcare Professionals

 

Cannabis use is growing, particularly for medical purposes. In healthcare, it’s being used to treat a variety of conditions, and it’s now approved for medical use in 36 states and four territories.

In other words, the majority of locations in the United States allow for the use of cannabis for medical purposes – which means it’s time for consumers and healthcare practitioners to have more clear guidance on best practices, use, guidelines and more.

Izzy Kirsh, Founder and Co-CEO of Mode, began the company for exactly that purpose. Mode aims to deliver solutions for medical cannabis use via a universal cannabis dosing device and personalized guidance app and was largely spurred by Kirsh’s own experience attempting to use cannabis to treat a personal injury.

Kirsh joined Voice of B2B Daniel Litwin to dive into the topic and how Mode is attempting to help normalize and improve cannabis treatment for a variety of use cases.

The duo dove into the data that could potentially be leveraged by healthcare providers thanks to regulated dosing devices and more, how that data and technology solutions like Mode could be integrated into the wider healthcare ecosystem as interoperability remains a key focus, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More