What Safety Measures Will Guests Expect as Travel Booms this Summer?

On this episode of A Move In The Light Direction, a podcast by Surfacide UV Technology, host Daniel Litwin talked with Wendy Walling, Director of Global Marketing at Intellego Technologies, and Jeff Veenhuis, President and CEO, Surfacide Manufacturing.

The trio spoke about trends in summer travels as the U.S. meets new highs in travel demand and how these will impact safety expectations for brick-and-mortar locations. Overall, travel demand has increased for the summer, which is good news for the travel industry.

As the European Union recommends the return of non-essential travel for U.S. passengers to boost their economy, the U.S. itself is seeing travel numbers similar to 2019, which was an excellent year for travel.

We recently crossed 2 million passengers crossing check-in thresholds in a single day, the TSA reported. Venues across the country are also seeing high traffic again, which also impacts the hospitality industry, but safety expectations have changed due to COVID.

“Whether it’s travel or hotels, consumers are really looking for safety protocols,” Walling said. “They want to see it in the policy and in the practice. They want to see evidence of it. The brands I think are going to do well and manage the influx of travel again are the ones prepared to handle that.”

However, not everything is so peachy in the travel industry, as the world-shaking effect of COVID-19 lingers on with new variants. These could potentially lead to more restrictions on travelers and even more expectations for health and well-being.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
November 17, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
micro internships
The Job Dating Model: How Micro Internships Build Talent, Enable Smarter Hiring, and Boost Campus Impact
November 17, 2025

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…

Read More
Bouvet
Chasing Radio’s Rarest Signal: Meet Donato IK2EGL and the Bold Expedition to Earth’s Most Isolated Outpost
November 15, 2025

Few destinations stir the imagination of radio amateurs quite like Bouvet Island—a windswept, ice-covered outpost in the South Atlantic Ocean and one of the most remote places on Earth. Reaching it demands months of planning, rugged endurance, and a willingness to face conditions that few humans ever experience. For the dedicated team behind this expedition,…

Read More
Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More