What Safety Measures Will Guests Expect as Travel Booms this Summer?

On this episode of A Move In The Light Direction, a podcast by Surfacide UV Technology, host Daniel Litwin talked with Wendy Walling, Director of Global Marketing at Intellego Technologies, and Jeff Veenhuis, President and CEO, Surfacide Manufacturing.

The trio spoke about trends in summer travels as the U.S. meets new highs in travel demand and how these will impact safety expectations for brick-and-mortar locations. Overall, travel demand has increased for the summer, which is good news for the travel industry.

As the European Union recommends the return of non-essential travel for U.S. passengers to boost their economy, the U.S. itself is seeing travel numbers similar to 2019, which was an excellent year for travel.

We recently crossed 2 million passengers crossing check-in thresholds in a single day, the TSA reported. Venues across the country are also seeing high traffic again, which also impacts the hospitality industry, but safety expectations have changed due to COVID.

“Whether it’s travel or hotels, consumers are really looking for safety protocols,” Walling said. “They want to see it in the policy and in the practice. They want to see evidence of it. The brands I think are going to do well and manage the influx of travel again are the ones prepared to handle that.”

However, not everything is so peachy in the travel industry, as the world-shaking effect of COVID-19 lingers on with new variants. These could potentially lead to more restrictions on travelers and even more expectations for health and well-being.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Rapid Response Consulting Turned Team Misalignment Into Forward Motion
January 30, 2026

When organizations hit critical pressure points—missed timelines, overloaded teams, or stalled initiatives—Rapid Response Consulting provides immediate reinforcement to stabilize operations and restore momentum. At CG Infinity, rapid response isn’t just about deploying expertise quickly; it’s about integrating with intention, protecting delivery, and reducing friction when stakes are high. That philosophy is reflected in the experience…

Read More
Rapid Response
When Leadership Gaps Threatened the Deal, Rapid Response Kept the Acquisition on Track
January 30, 2026

CG Infinity’s Rapid Response Consulting team is designed for moments when delivery is under pressure. The team integrates quickly into complex environments to stabilize operations, reinforce leadership, and keep critical initiatives moving forward without disruption. Justin Wilson, Principal at CG Infinity, describes an engagement where the team was brought in to support a data and…

Read More
marketing
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
January 29, 2026

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and marketing…

Read More
team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More