Concierges Around the World: The Moss Hotel in Moscow

Powered by RedCircle

As Americans, we only hear limited information on how the pandemic is affecting the rest of the world. We see numbers in the news. And some places don’t even appear in the news all that much–Russia, for example.

“What has been so interesting about the pandemic is that has removed us from our borders.”

Anna Endrihovskaia, a Les Clefs d’Or Concierge and Chef Concierge at the Moss Hotel in Moscow, shared on our recent talk. And she is right.

A long time friend through my concierge network, I was really eager to speak with Anna about her experience through the COVID-19 pandemic. Interestingly enough, there were parts of it that were very similar to our experience here in the United States. For one, as soon as the pandemic hit, the stores were all out of toilet paper.

More than that, as the Pandemic took over Russia, their “lockdown” seemed to happen overnight–around March 28th. The rules were far more strict than in the United States. They were only allowed to leave their homes twice within a week and had to fill out a form for a pass.

Times have been tough. A consummate professional, Anna always held an optimistic viewpoint. She used this time to spend with her family, but also shift into a more structured way of living.

All too often, hospitality professionals live a life based off of requests. Guest requests guide the day. Now, at a time when there are no guests, Ann learned to shift to a schedule that she made.

And in that she found appreciation for this “pause.” Although, on the day of this interview, it was her first day back at her hotel. Unique to hear situation is that she is coming to work and not getting paid currently. In her case, she will have to work until her hotel starts generating money again to then pay her. They’ve chosen to pay certain employees, and managers are taking a pause from making money. It truly shows that hospitality runs in her soul.

The Moss Hotel in Moscow is Russia’s first boutique hotel. Being a boutique hotel they have really been able to make some bold and unique choices, from their decor to their guest programming. And guests have really enjoyed it. One of their most recent endeavors has been creating short videos cooking with the chefs as well as sharing a brief history of boutique hotels while weaving in the Moss Hotel story.

Her advice to concierge and hospitality professionals during this time: take ownership of your hotel and get creative when it comes to designing new experiences.

Now is such a time for hotels to think outside of the box, and those that are doing so will come out of this pandemic as real winners. Of course, there will be no replacement for human connection. That above all will trump everything–even if we just have to get creative in how we make those connections.

How to connect with the Moss Hotel

https://www.mosshotel.ru/en/

https://www.instagram.com/aendrihovskaia/

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More