Skip to content
‹ Back to IndustriesHospitality

Concierges Around the World: The Moss Hotel in Moscow

Powered by RedCircle As Americans, we only hear limited information on how the pandemic is affecting the rest of the world. We see numbers in the news. And some places don’t even appear in the news all that much–Russia, for example. “What has been so interesting about the pandemic is that has removed us from…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Promoted content from Say Yes To Travel on MarketScale.

·
Share
Concierges Around the World: The Moss Hotel in Moscow

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Powered by RedCircle

As Americans, we only hear limited information on how the pandemic is affecting the rest of the world. We see numbers in the news. And some places don’t even appear in the news all that much–Russia, for example.

“What has been so interesting about the pandemic is that has removed us from our borders.”

Anna Endrihovskaia, a Les Clefs d’Or Concierge and Chef Concierge at the Moss Hotel in Moscow, shared on our recent talk. And she is right.

A long time friend through my concierge network, I was really eager to speak with Anna about her experience through the COVID-19 pandemic. Interestingly enough, there were parts of it that were very similar to our experience here in the United States. For one, as soon as the pandemic hit, the stores were all out of toilet paper.

More than that, as the Pandemic took over Russia, their “lockdown” seemed to happen overnight–around March 28th. The rules were far more strict than in the United States. They were only allowed to leave their homes twice within a week and had to fill out a form for a pass.

Times have been tough. A consummate professional, Anna always held an optimistic viewpoint. She used this time to spend with her family, but also shift into a more structured way of living.

All too often, hospitality professionals live a life based off of requests. Guest requests guide the day. Now, at a time when there are no guests, Ann learned to shift to a schedule that she made.

And in that she found appreciation for this “pause.” Although, on the day of this interview, it was her first day back at her hotel. Unique to hear situation is that she is coming to work and not getting paid currently. In her case, she will have to work until her hotel starts generating money again to then pay her. They’ve chosen to pay certain employees, and managers are taking a pause from making money. It truly shows that hospitality runs in her soul.

The Moss Hotel in Moscow is Russia’s first boutique hotel. Being a boutique hotel they have really been able to make some bold and unique choices, from their decor to their guest programming. And guests have really enjoyed it. One of their most recent endeavors has been creating short videos cooking with the chefs as well as sharing a brief history of boutique hotels while weaving in the Moss Hotel story.

Her advice to concierge and hospitality professionals during this time: take ownership of your hotel and get creative when it comes to designing new experiences.

Now is such a time for hotels to think outside of the box, and those that are doing so will come out of this pandemic as real winners. Of course, there will be no replacement for human connection. That above all will trump everything–even if we just have to get creative in how we make those connections.

How to connect with the Moss Hotel

Listen to Previous Episodes of Say Yes To Travel!

Say Yes To Travel

Part of this channel

Say Yes To Travel

Sarah Dandashy unpacks the tech and brands powering modern travel.

Visit the channel

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality launched a Strategic Asset Performance division on Sept. 30, led by newly promoted SVP Shozib Khan. He now oversees IT, financial planning, hotel systems, hotel resources and transitions, brand resources, AI strategy and owner partnership. The org chart is the news. For hotel owners, the test is whether earlier forecasts become earlier action at their properties.

  • 01Spire's stated problem is turning data into action, since it says hotel companies already have more data and technology than ever. That puts the measure of the new division in decisions made earlier, with dashboards a secondary concern.
  • 02The most concrete lever for owners is executive oversight for selected hotels that need extra attention. What triggers that oversight decides when senior help reaches a given property.

Oct 7, 2026

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group, a Dallas startup led by former Remington Hospitality CEO Sloan Dean, launched with $7.5 million to manage hotels using AI agents instead of selling software. It targets at least 500 basis points of gross operating profit margin within six months of taking over a hotel. Owners would judge it on the P&L.

  • 01AIHG sells hotel AI as a management contract, taking over the P&L instead of selling software.
  • 02At least 500 basis points of gross operating profit margin within six months of takeover is the stated target, a concrete benchmark owners can hold any AI-led operator to.
  • 03The results so far come from three California design-partner hotels. The signal to watch is the first signed management agreements beyond those partners, and what those properties report at the six-month mark.

Oct 7, 2026

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu Hotel and Restaurant San Juan is a 50-room project slated to open in 2028. With a street-facing Nobu restaurant and bar plus a rooftop lounge and bar, the plan positions food and beverage to shape first impressions and public life.

  • 01At 50 rooms, Nobu’s San Juan property is small enough that its street-level restaurant and rooftop bar are likely to do most of the work of defining it.
  • 02Nobu has 20 hotels open and nearly 30 more projects in the pipeline, so its development book is already larger than its operating portfolio.
  • 03The details worth watching before the 2028 opening are how the street-level restaurant connects to the neighborhood, what the rooftop program looks like, and whether local sourcing and Puerto Rican design show up in specifics.

Oct 2, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512