Hospitality Lessons from the Discover Qatar Digital Kiosk Launch

The digitization and contactless era from COVID is not going anywhere; it is here to stay, and a digital kiosk is just one part of that. Kiosks are being used across a variety of industries, including hospitality, entertainment, sports, retail, and groceries. In fact, a recent study by Zion Market Research revealed that the global contactless payment terminals market is expected to grow 21.2 percent between 2021 and 2028.

Where exactly are contactless solutions such as a digital kiosk implemented? The sports and travel industries are a prime example. Discover Qatar has established digital kiosks in the Cultural Village, at concierge desks at Barwa Madinata, and at 12 hotels to assist with guests booking tours and services during the FIFA World Cup.

What do these digital kiosks help customers and businesses accomplish? Will there still be a need for human interaction in the hospitality, retail, grocery, and sports and entertainment industries, or will kiosks cut that out? Jeff Aguiar, VP of Business Development and Partnerships at Aavgo, provides some thoughts on just how kiosks will benefit a variety of business sectors.

Jeff’s Thoughts

“It’s not surprising that more than a dozen kiosks were installed in and around the FIFA World Cup in Qatar to assist fans and visitors navigate the game’s venue book transportation in tourists. When you consider that during covid, people realize the importance and need for contactless service, and that that urgency for contactless solutions are expected to grow, even post pandemic.

As a matter of fact, a recent study examining the rapid adoption and acceptance of kiosks, concluded that market growth will continue at a rate of 5.5% from 2021 to 2028. The truth is, is that people have adjusted to the new norm and appreciate efforts that businesses from across industries are making to enhance the customer experience.

Many retail outlets are offering self-checkout kiosks to customers for faster processing of in-store purchases. These kiosks help streamline customer payment and check out more quickly, thereby eliminating long lines in retail stores. Similarly, the hospitality industry is in, uh, is embracing kiosk technology to assist their guests during their journey.

One such solution is the Aavgo 360, which is a human assisted kiosk, which bridges the gap between technology and in-person front desk agent. The kiosk offers guests a contactless check-in experience while still providing a personalized human interaction.

With the current labor shortages and rising labor costs, hoteliers are finding new ways to streamline their operations by deploying a human assisted front desk kiosk and equipping their existing staff with the necessary skills to perform tasks outside of their day-to-day job functions. Hoteliers are equipped to handle the near-term post covid projected travel growth.

However, this projected growth is still expected to be 46 billion below where it should have been in 2022, should the pandemic not have happened. With Aavgo 360 kiosk, hoteliers now have the tools that will allow their existing staff to lend a hand in other departments during any downtime they may have.

What’s exciting about all of this technology? Is technology is constantly evolving. Even though touchscreens are utilized today, it won’t be long before we see other sensors being utilized. Just like a touch of a fingertip today, future kiosk will couple digital and physical worlds and provide a hybrid service.

It’s a very exciting time to be involved in this type of technology.”

Article written by Cara Schildmeyer

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More