Hospitality Lessons from the Discover Qatar Digital Kiosk Launch

The digitization and contactless era from COVID is not going anywhere; it is here to stay, and a digital kiosk is just one part of that. Kiosks are being used across a variety of industries, including hospitality, entertainment, sports, retail, and groceries. In fact, a recent study by Zion Market Research revealed that the global contactless payment terminals market is expected to grow 21.2 percent between 2021 and 2028.

Where exactly are contactless solutions such as a digital kiosk implemented? The sports and travel industries are a prime example. Discover Qatar has established digital kiosks in the Cultural Village, at concierge desks at Barwa Madinata, and at 12 hotels to assist with guests booking tours and services during the FIFA World Cup.

What do these digital kiosks help customers and businesses accomplish? Will there still be a need for human interaction in the hospitality, retail, grocery, and sports and entertainment industries, or will kiosks cut that out? Jeff Aguiar, VP of Business Development and Partnerships at Aavgo, provides some thoughts on just how kiosks will benefit a variety of business sectors.

Jeff’s Thoughts

“It’s not surprising that more than a dozen kiosks were installed in and around the FIFA World Cup in Qatar to assist fans and visitors navigate the game’s venue book transportation in tourists. When you consider that during covid, people realize the importance and need for contactless service, and that that urgency for contactless solutions are expected to grow, even post pandemic.

As a matter of fact, a recent study examining the rapid adoption and acceptance of kiosks, concluded that market growth will continue at a rate of 5.5% from 2021 to 2028. The truth is, is that people have adjusted to the new norm and appreciate efforts that businesses from across industries are making to enhance the customer experience.

Many retail outlets are offering self-checkout kiosks to customers for faster processing of in-store purchases. These kiosks help streamline customer payment and check out more quickly, thereby eliminating long lines in retail stores. Similarly, the hospitality industry is in, uh, is embracing kiosk technology to assist their guests during their journey.

One such solution is the Aavgo 360, which is a human assisted kiosk, which bridges the gap between technology and in-person front desk agent. The kiosk offers guests a contactless check-in experience while still providing a personalized human interaction.

With the current labor shortages and rising labor costs, hoteliers are finding new ways to streamline their operations by deploying a human assisted front desk kiosk and equipping their existing staff with the necessary skills to perform tasks outside of their day-to-day job functions. Hoteliers are equipped to handle the near-term post covid projected travel growth.

However, this projected growth is still expected to be 46 billion below where it should have been in 2022, should the pandemic not have happened. With Aavgo 360 kiosk, hoteliers now have the tools that will allow their existing staff to lend a hand in other departments during any downtime they may have.

What’s exciting about all of this technology? Is technology is constantly evolving. Even though touchscreens are utilized today, it won’t be long before we see other sensors being utilized. Just like a touch of a fingertip today, future kiosk will couple digital and physical worlds and provide a hybrid service.

It’s a very exciting time to be involved in this type of technology.”

Article written by Cara Schildmeyer

Follow us on social media for the latest updates in B2B!

Image

Latest

Breaking the Cycle and Inspiring Others
July 23, 2024

Nowadays, the traditional path to education is being questioned more than ever and there are numerous stories that provide a beacon of hope for those considering alternative routes. As the number of adults without a high school diploma reaches nearly 22 million in the United States, the importance of understanding and embracing non-traditional education…

Read More
School Safety and Regulatory Compliance
Approaching Safety and Regulatory Compliance with Intent and Purpose
July 23, 2024

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

Read More
The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More
Knox Kronenberg
Passion, Nature, and Fine Art Photography with Knox Kronenberg
July 23, 2024

In the ever-evolving world of fine art photography, capturing the intersection of the old and the new is both a challenge and an art form in itself. Knox Kronenberg, a prominent photographer based in Austin, Texas, embodies this intersection through his work, which uniquely blends historical elements with modern contexts. As technology advances and…

Read More