Disney CEO Speaks on Disneyland Reopening Plans

Walt Disney Co. reopens its two California theme parks on April 30 after they were dark for more than a year, a key step in the entertainment giant’s recovery from the pandemic. CEO Bob Chapek said he’s “thrilled” with future guest reservations. Watch below for more.

 

“I think it’s going to create a reemergence scenario where magic is going to be even greater for our guests when they do come back to our parks.”

Host: What are some of the new technologies that you’ve used over the last year that you think might stick around post pandemic? Will temperature screenings continue? For example, will you use the reservation system a lot more?

Chapek: Well, in addition to all the health guidelines that we’ve been following across the world, you know, masks, temperature checks, increased hygiene, six foot social distancing, we’re also going to be introducing a new reservation system. That’s going to enable our guests to have a great time no matter when they choose to come to Disney. Of course, nobody ever wants to go through a pandemic, but our teams here have been hard at work, making sure that when we reemerge that we’re going to do. So in a way that’s actually going to improve the guest experience even versus a pre pandemic situation. And our guest satisfaction scores, since we’ve reopened across the world, have shown that indeed our guests are even more satisfied than they were prior to the pandemic.

We’ve learned some things. We’ve learned to operate under constraints all the time by delivering this great save Disney magic that you expect. But, you know, we’ve been in a fortunate situation where we’ve had a lot of demand in the past. In many cases, that has exceeded what we can actually supply in terms of how many people we can put in a park. And there’s been no situation that’s been, you know, more like that than we’ve had upon reopening and really having to operate under some really tight constraints. But we’ve gotten even better. And better at it. And I think it’s going to create a reemergence scenario where magic is going to be even greater for our guests when they do come back to our parks.

*Bloomberg contributed to this article

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 


Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More