Fall Season Brings New Challenges, Opportunities to Hospitality

Seasonality has a significant effect on the hospitality industry and consumer travel trends in the fall season. Children are in school; the holidays are coming up; work gets busy. Many factors decrease the number of people traveling in the fall.

However, many travelers enjoy the off-season peace and quiet of the fall. According to a survey from AAA, more than 1 in 4 Americans planned to take a vacation between Labor Day and Thanksgiving in 2017. The main reason for travel in this time of the year (68 percent of respondents) is because of smaller crowds. Secondarily, as weather changes in colder climates, getaways to warmer weather become more attractive. Conversely, temperatures are cooler and fall foliage is on display in northern regions, attracting travelers from the southern United States. Road trips are the preferred activity for fall travelers.

According to Trivago, Florida and Las Vegas are popular with locals whereas New York City is the most popular among international visitors. These destinations tend to offer discounts and deals to travelers to convince them to take a trip. A study shows 55 percent of travelers take a trip in the fall because it is a better value for the money.

Hotels and restaurants need to understand how seasonality effects its customers’ spending habits. 61 percent of restaurants notice a decline in patrons during a seasonal holiday. Besides visitors, the hospitality industry relies heavily on locals in the fall.

Increasing and update marketing campaigns can help combat the lower levels of foot traffic. The depth of impact that seasonality brings can vary, but the hospitality industry can anticipate the drop-in sales and make the best use of this time.

During the fall season, restaurants can encourage customers by updating menus to reflect seasonal foods and changing tastes. This is also a great time to test a new Point of Sale system and train employees on the new system.

Data is king in hospitality as it allows hotels and restaurants to create a more personalized experience for customers and refine offerings to serve guests best. Utilizing an updated POS system, owners can improve menus based on cost and sales analysis, identify when to ramp down staff again, and determine what specials worked well.

Follow us on social media for the latest updates in B2B!

Image

Latest

mentorship
WAVIT’s Mentorship Program: Cyndie Nelson on Building Careers Through Guidance
July 19, 2025

The AV industry, like many others in tech, often thrives on innovation—but it’s mentorship that sustains it. Behind every successful professional is often a mentor who provided guidance, shared hard-earned lessons, and opened doors that might have otherwise stayed shut. Programs like WAVIT (Women in AV/IT) bring this spirit of mentorship into focus by intentionally…

Read More
mentorship
Empowering Innovation: Kim Porter’s Role in the WAVIT Mentorship Program
July 19, 2025

In an industry where innovation often hinges on experience, mentorship is the bridge that connects the wisdom of the past with the promise of the future. Engineering, especially in the mechanical domain, is traditionally seen as a discipline of precision, but its culture is just as vital as its calculations. That’s why programs like WAVIT’s…

Read More
mentorship
Passion, Power, and the Mentorship Paradigm Shift in Tech
July 19, 2025

In today’s rapidly evolving tech world, mentorship has emerged as more than a professional development tool—it’s a powerful human connection that fosters resilience, purpose, and authenticity. Particularly for women in engineering and STEM, mentorship isn’t just about career guidance; it’s a lifeline to navigating environments where their voices may still fight to be heard. While…

Read More
AV
Lessons in Leadership: Mitek’s Cyndie Nelson on the Power of Mentoring Women in AV Technology
July 19, 2025

Mentorship has long been considered a cornerstone of professional development, but in the fast-evolving world of AV technology and sales, its value has never been more evident. The unspoken nuances of tradecraft—those bits of wisdom not found in textbooks—are often only accessible through the lived experience of mentors. Particularly for women in traditionally male-dominated industries,…

Read More