Skip to content
Demo
‹ Back to IndustriesHospitality

Have People Stopped Making Travel Decisions Based on Price?

The state of travel for both business and leisure is still largely in flux as reopening unfolds. With that in mind, Sarah Dandashy, host of MarketScale’s Say Yes to Travel, answered a few questions about the state of the industry and what we can expect as 2021 marches on. In this soundbite, she shared her…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The state of travel for both business and leisure is still largely in flux as reopening unfolds. With that in mind, Sarah Dandashy, host of MarketScale’s Say Yes to Travel, answered a few questions about the state of the industry and what we can expect as 2021 marches on.

In this soundbite, she shared her thoughts on pricing’s impact on travel decisions.

“Have people stopped making travel decisions based on price? It’s a great question. Certainly, if you have been trying to plan a trip this summer, you probably realize, wow, travel is getting pretty expensive.

Now, arguably, over the past year, maybe you haven’t traveled as much. You saved up a little bit, but price will always play into travel decisions.

Now, what we are seeing is, per a recent study by American Express, about 33% of Americans are actually spending more on their travel experiences now, mainly because they have saved up for it.

So, certainly, travel is more expensive. But, you know, people are taking that into consideration as they are planning their travel and moving ahead. So, no, people have not stopped taking into consideration pricing or pricing when it comes to travel. That will always be part of the equation.”

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

Hey, it's Sarah from Alaska concierge's, so want to answer a couple of travel related questions for you. First one, have people stopped making travel decisions based on price? A great question. Certainly, if you have been trying to plan a trip this summer, you probably realize, wow, travel is getting pretty expensive. Now, arguably, over the past year, maybe you haven't traveled as much. You saved up a little bit, but price will always play into travel decisions. Now, what we are seeing is about actually, per a recent study by American express, about 33% of Americans are actually spending more on their travel experiences now, mainly because they have saved up for it. So certainly travel is being more it is more expensive. But, you know, people are taking that into consideration as they are planning their travel and moving ahead. So, no, people have not stopped taking into consideration pricing or pricing when it comes to travel. That will always be part of the equation.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

About 20 properties from the former Revo portfolio are among the 28 hotels Leonardo Hotels Central Europe expects to add in 2026. The high volume of parallel work was one of the major reasons for the team changes. New development leads for the Nordics, Italy and Central Europe show where the group plans to buy and grow.

  • 01Leonardo Hotels Central Europe is running a heavy load of hotel projects in parallel: 28 new hotels in 2026 plus roughly 30 older conversions and renovations, with several advanced new builds set to launch next year.
  • 02In the Nordics, the stated preference is for existing hotels in capital cities that can move into one of Leonardo's seven brands relatively quickly, through purchase or lease.
  • 03Partnership IV is expected to total €800 million to €1 billion; Partnership III had reached €542 million by January 2025, and Leonardo expects around 20 acquisitions in 2027.

Oct 9, 2026

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality launched a Strategic Asset Performance division on Sept. 30, led by newly promoted SVP Shozib Khan. He now oversees IT, financial planning, hotel systems, hotel resources and transitions, brand resources, AI strategy and owner partnership. The org chart is the news. For hotel owners, the test is whether earlier forecasts become earlier action at their properties.

  • 01Spire says the challenge is tying data to decisions and execution, even as hotel firms have more data and technology than ever. The new division’s test is whether it helps flag opportunities sooner and act before month-end reporting.
  • 02The most concrete lever for owners is executive oversight for selected hotels that need extra attention. What triggers that oversight decides when senior help reaches a given property.

Oct 7, 2026

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group, a Dallas startup led by former Remington Hospitality CEO Sloan Dean, launched with $7.5 million to manage hotels using AI agents instead of selling software. It targets at least 500 basis points of gross operating profit margin within six months of taking over a hotel. Owners would judge it on the P&L.

  • 01AIHG sells hotel AI as a management contract, taking over the P&L instead of selling software.
  • 02At least 500 basis points of gross operating profit margin within six months is AIHG’s stated target, a benchmark owners can audit.
  • 03The results so far come from three California design-partner hotels. The signal to watch is the first signed management agreements beyond those partners, and what those properties report at the six-month mark.

Oct 7, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512