Hilton Hotels Aims to Cut Carbon Footprint in Half by 2030

After a survey of over 70,000 people, Hilton Hotels is looking to increase their efforts towards sustainable travel and tourism.

The survey found that 62 percent of participants would not remain loyal to a brand that was found to have unethical business practices. Because of this, Hilton has decided to support the UN Sustainable Development Goals, and begin their Travel with Purpose campaign.

Hilton CEO Christopher Nassetta said, “The truth is we did this survey to support our underlying beliefs… I spend a lot of time with customers of all sorts and certainly, every one of those conversations suggests that, increasingly, [company ethics are] a part of the filtration system that customers have when they decide who they want to stay with.”

Knowing all this, Hilton is hoping that their new push toward sustainable travel will help their company maintain a positive image

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Early-Stage Playbook for Healthcare Founders: Credibility, Founder Mindset, and Real Market Fit
April 13, 2026

Healthcare innovation is having a moment. With over 500 startups applying annually to leading accelerators like Health Wildcatters, the sector is seeing a surge of founders eager to tackle inefficiencies in care delivery, diagnostics, and patient experience. At the same time, digital health is regaining momentum—after a period of market correction, funding went up…

Read More
apprenticeship degree
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More
Cybersecurity
The Expanding Threat Surface: Why Cybersecurity Is No Longer Optional for SMBs
April 9, 2026

Cybersecurity is no longer a concern reserved for large enterprises—it has become a defining issue for businesses of every size. Over the past decade, the rapid rise of cloud computing, artificial intelligence, and cryptocurrency has fundamentally reshaped the threat landscape, lowering the barrier to entry for cybercriminals and expanding the range of viable targets….

Read More
rubber
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing
April 9, 2026

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, the product of highly specialized engineering, rigorous testing, and an…

Read More