Hilton Hotels Aims to Cut Carbon Footprint in Half by 2030

After a survey of over 70,000 people, Hilton Hotels is looking to increase their efforts towards sustainable travel and tourism.

The survey found that 62 percent of participants would not remain loyal to a brand that was found to have unethical business practices. Because of this, Hilton has decided to support the UN Sustainable Development Goals, and begin their Travel with Purpose campaign.

Hilton CEO Christopher Nassetta said, “The truth is we did this survey to support our underlying beliefs… I spend a lot of time with customers of all sorts and certainly, every one of those conversations suggests that, increasingly, [company ethics are] a part of the filtration system that customers have when they decide who they want to stay with.”

Knowing all this, Hilton is hoping that their new push toward sustainable travel will help their company maintain a positive image

Follow us on social media for the latest updates in B2B!

Image

Latest

Construction of the HPC Data Center is Prime Destination for AI Progression
May 17, 2024

As digital infrastructure continues to evolve, the strategic development of data centers is crucial. A recent update from Applied Digital celebrates the progress of the company’s HPC Data Center in Ellendale, North Dakota, positioning it as a pivotal player in the advancement of AI technologies. Highlighted in this special video is the HPC Data…

Read More
Nick Phillips of Applied Digital talks community engagement
Community Engagement is Key for Companies Aiming to Support and Impact Local Communities
May 17, 2024

Corporate responsibility is under the microscope but Applied Digital readily stands out for its positive impact on local communities. As part of the broader discussion on community engagement and economic development, there are several things companies can do to contribute to local prosperity. For a special episode for Applied Digital, Nick Phillips, EVP of…

Read More
Ellendale HPC Datacenter
Ellendale HPC Datacenter
May 17, 2024

The shell of our groundbreaking Ellendale HPC Datacenter is nearly complete! With each panel and beam, we’re closer to launching a hub with unmatched AI capabilities, designed for high-density computing. Watch as we shape the future of AI infrastructure

Read More
Sunstone Partners’ 2024 planning and strategy
Sunstone Partners Offsite 2024
May 17, 2024

Sunstone Partners’ 2024 planning and strategy meeting was held offsite in Calistoga, CA this year.  During the event the team bonded in fun activities like wine making and fantastic meals.  On the business side, there was reflection on the significant accomplishments of the team for the year, as well as focusing on upcoming goals…

Read More