Hotels Adapting to Guests More Fixated on Experiences Than Lodging 

As years progress, so do trends and the tastes of those consumers following them. The hospitality industry, specifically hotels, are on the frontlines of hosting guests and most of the time unsuccessfully catering to the “modern” consumer. In 2018, the modern consumer wants fast, accurate, and exciting. This kind of attitude has been driving hotel chains to refocus their attention from standard hospitality practices to a more modern, high-tech approach that is attracting one of the biggest markets for travel and hospitality worldwide: millennials.

The key trend to look at in modern day hospitality is the technology and the incredible capacity it has to completely revolutionize the guest experience. Hotel giants like Hilton and Marriott are two prime examples of trendsetters utilizing the power of technology and creative thinking to begin using mobile apps as virtual keys—virtually ending the nightmares that have anguished every hotel guest who leaves their hotel key next to their credit card or loses it at the beach under a coconut tree. E-Keys, however, are just the beginning of the technological revolution happening within the hospitality industry. Concepts like AI integrated “Smart Rooms” that go as far as having “interactive corridors that respond to gestures” and eco-friendly features like motion sensor and LED lighting show the futuristic strides currently being made.

Hotels must take into consideration why guests are even in the city or town to begin with. Millennials are known for buying “Spiritual Journeys” through Kingston, Jamaica rather than putting money aside in a 401k or any kind of savings account for that matter. Executives and hospitality experts are beginning to take notice, with reports going so far as to say “Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry.” With that kind of attitude and money to burn, the big hotel chains are trying to broaden their audience. Marriott recently re-introduced its “Moments” services which, through the company, helps facilitate different vacation experiences like champagne tasting or cave diving.

It seems obvious that, as with any industry, hotels must adapt to the people occupying them. With the increasing implementation of “smart” systems throughout the hotel hierarchy, guests are experiencing better stays and management is operating as efficiently as ever. The rise of the millennial consumer, however, should not be overshadowed. Not only are consumer tastes changing, but the hospitality industry is also now being introduced to a brand new consumer base that unfortunately holds no loyalty to a brand that hasn’t been modernized to cater to their needs.

Follow us on social media for the latest updates in B2B!

Image

Latest

precision community health
Population Health is Becoming Precision Community Health
March 29, 2024

The concept of population health is evolving rapidly, with a significant shift towards a more targeted approach known as Precision Community Health. Driving this change is the realization that broad health initiatives often overlook the nuanced needs of specific communities, particularly those in rural areas or experiencing generational poverty. With 80% of health outcomes […]

Read More
IP730
ICOM at IWCE 2024: IP730 is the Solution to Scalable and Effective Communication Systems for Critical Services
March 28, 2024

At the International Wireless Communication Expo (IWCE) 2024 trade show in Orlando, the spotlight was on the latest advancements in communication technology, crucial for sectors like the military, emergency services, and public transportation. This event is a vital meeting point for professionals seeking innovative solutions to enhance their operational communication capabilities across vast distances. […]

Read More
Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More