Hotels Adapting to Guests More Fixated on Experiences Than Lodging 

As years progress, so do trends and the tastes of those consumers following them. The hospitality industry, specifically hotels, are on the frontlines of hosting guests and most of the time unsuccessfully catering to the “modern” consumer. In 2018, the modern consumer wants fast, accurate, and exciting. This kind of attitude has been driving hotel chains to refocus their attention from standard hospitality practices to a more modern, high-tech approach that is attracting one of the biggest markets for travel and hospitality worldwide: millennials.

The key trend to look at in modern day hospitality is the technology and the incredible capacity it has to completely revolutionize the guest experience. Hotel giants like Hilton and Marriott are two prime examples of trendsetters utilizing the power of technology and creative thinking to begin using mobile apps as virtual keys—virtually ending the nightmares that have anguished every hotel guest who leaves their hotel key next to their credit card or loses it at the beach under a coconut tree. E-Keys, however, are just the beginning of the technological revolution happening within the hospitality industry. Concepts like AI integrated “Smart Rooms” that go as far as having “interactive corridors that respond to gestures” and eco-friendly features like motion sensor and LED lighting show the futuristic strides currently being made.

Hotels must take into consideration why guests are even in the city or town to begin with. Millennials are known for buying “Spiritual Journeys” through Kingston, Jamaica rather than putting money aside in a 401k or any kind of savings account for that matter. Executives and hospitality experts are beginning to take notice, with reports going so far as to say “Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry.” With that kind of attitude and money to burn, the big hotel chains are trying to broaden their audience. Marriott recently re-introduced its “Moments” services which, through the company, helps facilitate different vacation experiences like champagne tasting or cave diving.

It seems obvious that, as with any industry, hotels must adapt to the people occupying them. With the increasing implementation of “smart” systems throughout the hotel hierarchy, guests are experiencing better stays and management is operating as efficiently as ever. The rise of the millennial consumer, however, should not be overshadowed. Not only are consumer tastes changing, but the hospitality industry is also now being introduced to a brand new consumer base that unfortunately holds no loyalty to a brand that hasn’t been modernized to cater to their needs.

Follow us on social media for the latest updates in B2B!

Latest

Mapping AI’s role in education
Mapping AI’s Role in Education: Pioneering the Path to the Future
October 2, 2023

Mapping AI’s role in education should be a critical step in bringing together innovative technology-based solutions with the expertise of human educators. With rapid advancements in artificial intelligence and an increased reliance on technology-driven educational solutions, the education landscape is on the brink of a significant transformation. AI promises highly personalized learning experiences, efficient administrative […]

Read More
economic paradigms
Unraveling Ethical & Economic Paradigms: JP Morgan, Epstein, Eric Stewart, and Ibram X. Kendi
October 2, 2023

Recently, controversial affiliations and questionable economic paradigms surrounding the ethical practices of major financial institutions have made headlines. JPMorgan Chase, whose entanglements with the late financier Jeffrey Epstein led to a $75 million settlement in a sex trafficking lawsuit, rekindles the debate on the integrity of mammoth financial entities. In light of a climate […]

Read More
FlowCast: Aftermarket Services Help Businesses Grow And Keep Customers Satisfied
October 2, 2023

In today’s rapidly evolving technological landscape, aftermarket services have become a pivotal aspect of customer satisfaction and business growth. As industries continue to innovate, the demand for efficient, reliable, and high-quality services has surged. A recent study indicates that these services are a significant revenue stream and a key differentiator in the market for businesses. […]

Read More