How the “Train Effect” Developed from Travel Restrictions

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

 

Last year, the travel industry experienced disruptions like never before due to COVID-19. This trillion-dollar global industry was more than just a business—it was a part of the human experience. With lockdown orders and basically no ability to travel outside one’s country, consumers began to find creative ways to see beyond their back door. Frank Marini, President of Yankee Leisure Group, an independent rail tour operator, witnessed some notable trends in 2020. One of which was a revival in train travel.

Train travel fit perfectly for what people were looking for in 2020. Trains aren’t just for commuting, a misconception. In a normal year, AMTRAK moves about 33 million people a year. “About 90% of the travel we book on AMTRAK Vacations is in private sleepers, and around 70% is travel to national parks, so as the pandemic happened, we were perfectly positioned,” Marini commented.

Train travel has a somewhat nostalgic sense about it; many counting it as something on their bucket list. It also doesn’t have some of the negatives of air travel. Marini said, “I don’t think I’ve ever met anyone who, when they hear rail travel, whether they’ve traveled or not by rail, it doesn’t put a smile on their face.”

The “train effect” became popular for travelers in 2020, as Marini explained, “One, rail travel lends itself to private travel, and second, many of the routes have destinations at national parks, which were very popular in 2020.”

Travelers possibly perceived trains to be safer because of the private cars, separate boarding, and meal delivery to rooms. There was no group congregation like other modes of travel. These positives, along with the allure of a train experience, gained many new travelers, with 67% of the company’s bookings being first-timers.

Another unique aspect of Yankee Leisure Group is that itineraries come from travelers. Every week, their analysts review common combinations that consumers created. If it makes sense, they package it as an itinerary. They can do all this within only 48 hours, so it’s an almost real-time response to customer demand. “We launched 175 new itineraries since COVID, all designed by what customers were purchasing,” Marini added.

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Construction of the HPC Data Center is Prime Destination for AI Progression
May 17, 2024

As digital infrastructure continues to evolve, the strategic development of data centers is crucial. A recent update from Applied Digital celebrates the progress of the company’s HPC Data Center in Ellendale, North Dakota, positioning it as a pivotal player in the advancement of AI technologies. Highlighted in this special video is the HPC Data…

Read More
Nick Phillips of Applied Digital talks community engagement
Community Engagement is Key for Companies Aiming to Support and Impact Local Communities
May 17, 2024

Corporate responsibility is under the microscope but Applied Digital readily stands out for its positive impact on local communities. As part of the broader discussion on community engagement and economic development, there are several things companies can do to contribute to local prosperity. For a special episode for Applied Digital, Nick Phillips, EVP of…

Read More
Ellendale HPC Datacenter
Ellendale HPC Datacenter
May 17, 2024

The shell of our groundbreaking Ellendale HPC Datacenter is nearly complete! With each panel and beam, we’re closer to launching a hub with unmatched AI capabilities, designed for high-density computing. Watch as we shape the future of AI infrastructure

Read More
Sunstone Partners’ 2024 planning and strategy
Sunstone Partners Offsite 2024
May 17, 2024

Sunstone Partners’ 2024 planning and strategy meeting was held offsite in Calistoga, CA this year.  During the event the team bonded in fun activities like wine making and fantastic meals.  On the business side, there was reflection on the significant accomplishments of the team for the year, as well as focusing on upcoming goals…

Read More