How a Travel Tech Startup is Solving the Luggage Storage Problem Through Crowdsourcing

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

 

Traveling is one of the most rewarding endeavors, but it is also one of the most challenging. One hurdle is storing things while traveling, but English startup Stasher is looking to change how travelers store their luggage.

Joining Host Sarah Dandashy to discuss on this episode of Say Yes To Travel is Jacob Wedderburn-Day, the CEO and Co-Founder at Stasher, a travel tech startup that is the world’s first luggage storage network that connects travelers with hotels and stores that can keep luggage safe while users enjoy their time in a city.

“Storage in cities is a genuine problem.” – Jacob Wedderburn-Day

Wedderburn-Day launched Stasher as a happy accident when one of his friends wanted to store stuff with another friend. The friend joked about charging people for this service. An idea was born. They launched a website where folks could keep things in their flats. The model has since evolved, but the basic idea remains.

“Storage in cities is a genuine problem,” Wedderburn-Day said. “If you remember at the time, and it’s still the case, Airbnb at that time had gone from this interesting idea to a household name, and everyone was starting to do it. It was also creating an even bigger opportunity in this space.”

What was a joke of an idea is now in over 250 cities worldwide, though they took a bit of a hit during the COVID-19 Pandemic. Hotels and businesses use the site to market their storage space, and travelers can store their things in a secure location. As a former concierge, Dandashy noted the need for travelers to store items while they’re traveling.

“There’s a kind of simplicity to the idea, which makes it great,” Wedderburn-Day said. “It is not reinventing anything, and it’s taking that sharing-economy model that we’ve seen work so well with taxis and rentals. It is really just making use of space that exists already.”

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