How Hotels From DC to Las Vegas Are Accommodating Independence Day Surges

Hotels Create Their Own Fireworks with Exceptional Service this Holiday Week

According to AAA, nearly 47 million Americans will travel at least 50 miles from home for the 2018 Independence Day holiday, up 5% from last year, and the highest numbers in the 18 years since it started tracking this data.[1] The roadways will be packed, and airline tickets are selling quickly. The travel industry has been working for many weeks, bringing on extra staff and putting additional safety precautions in place to manage the onslaught.

But how will hotels prepare for the upsurge in business?

The Fairfax Hotel in Washington, DC focuses on ramping up its customer offerings. Armed with information about local events, the concierge helps guests find enjoyable events and great places to eat in the area during their stay, strongly recommending their own eateries, The Fairfax Grille and Lounge and the Capital. On top of the food and fun endorsements, the concierge can also help to find the tickets their guests need to attend local events.[2]

Another popular July 4 destination, Las Vegas, expects an unfathomable 300,000 visitors for the holiday, which they’ve opted to extend to a one-week over-the-top party. Offerings in Sin City include such memory-making treats as a view of the fireworks from 460 feet above the Strip at the Eiffel Tower Viewing Deck in Paris Las Vegas.[3]

To make this magic happen, hoteliers start making July 4 plans well before summer begins. They run at full staff and put personnel through extra training. Room rates go up during the holidays, and guest expectations rise in correlation. Operational stressors are high, and hotel leadership know they must bring their A game.[4] Just as important as bulking up on staff, food, and cleaning supplies, however, is the offer of special amenities such as those available at the Fairfax and the Strip at the Eiffel Tower. Guests are willing to overlook small issues if they see hotel management focusing on their comfort and pleasure during our nation’s birthday celebrations.





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