How Millennials Are Setting the Market in Hospitality

Hospitality and the Millennial Generation

The phrase “millennials are killing” is used as a precursor to a number of brand and store names. Hospitality, as an industry, is not exempt from struggles resulting from the preferences and consumer habits of the millennial generation. To build their millennial customer base, many in the hospitality industry are making significant changes.

Redefining Service to Meet Millennial Expectations

As the hospitality industry has grown, competitiveness has increased. Millennials recognize this, and, using smart technology are able to be more demanding. One of the main demands millennials make is for better service.

According to an Oracle study, millennials have redefined service as high-tech, personal, and accessible. Service, to millennials, is having desires met on-demand. They expect to be able to use their phones, apps, and other forms of tech to do everything from order room service to receive recommendations on hotels that are the most like their previous favorites.

Understanding the Desire for Experience

With the rise of media like Instagram, millennials have increasingly preferred hotels that feature striking looks and activities that are “share-worthy” on social platforms. Robots, interactive digital maps, and modern décor are all favored because they make hotel stays an experience, rather than just a necessary part of travel.

Changes Hotels are Making to Appeal to Millennials

There are many ways hotels are changing to appeal to millennials. For one, hotels are discontinuing features that millennials are “killing off” anyway. For example, loyalty programs are rarely used by millennials anymore, causing hotels that have them to be viewed as outdated.

Positive changes that are common among hotels adapting to attract millennials include:

  • Revamping room service and menus to be digital or integrated with apps.
  • Making lobbies work-friendly spaces.
  • Adding tech like Amazon echo buttons or robotics.
  • Connecting with local businesses, restaurants, or events to make experiences part of hotel stays.

The millennial generation will continue to influence industries, like the hospitality industry, so hotels must continue to adapt everything from their marketing to their tech to their customer service to meet the preferences of this customer base.

Follow us on social media for the latest updates in B2B!


Teach For America
Teach For America Reinvention: Culture Transformation and Educator Recruitment
March 27, 2023

Teach For America (TFA) started with an idea in 1989 by Wendy Kopp. The TFA formally launched in 1990 with a mission to provide all children in America with an excellent education. More than thirty-three years later, TFA is continually improving itself by expanding its network and resources with initiatives like TFA’s Reinvention Lab. […]

Read More
‘Everything Everywhere All At Once’ Reminds Scientists and Metaphysicians That Researching the Multiverse Has Important Thematic Fundamentals
March 24, 2023

The multiverse theory has been the subject of scientific research and philosophical debate for decades. It is a theory that suggests the existence of multiple universes beyond our own, each with its own unique physical laws and properties. Along with the recent phase of the Marvel Cinematic Universe, 2023’s Best Picture-winning film Everything Everywhere All […]

Read More
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

Read More