How Travel Marketing Needs to Change Post-Pandemic
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer. But how? Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how…
This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.
Get featured
Want to get featured in MarketScale Hospitality?
Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer.
But how?
Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how travel marketing needs to change post-pandemic and the role of storytelling in the future of travel marketing.
“Well, through these unprecedented times, we’ve come to know what matters and what doesn’t. And, now, we want meaningful travel, because we’ve changed.
And so has travel. Travel marketing needs to change from less transactional mass messaging to get maximum heads in beds to emotional, personal engagement to build relationships.
What is the role of storytelling in the future of travel marketing? Well, studies show that consumers and, therefore, travelers buy on emotion, and storytelling stirs emotion.
It sparks inspiration, motivates action, and creates connection. So, storytelling holds profound power for the future of travel marketing in engaging the audience who can connect personally to the story and picture themselves in your destination, on your property, [interacting with] your brand.
Ultimately, storytelling enhances your messaging, and stories enrich the meaning.”
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Owners and operators buy from people who understand the property, and your teams prove it in their own words.
