How Travel Marketing Needs to Change Post-Pandemic

Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer.

But how?

Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how travel marketing needs to change post-pandemic and the role of storytelling in the future of travel marketing.

“Well, through these unprecedented times, we’ve come to know what matters and what doesn’t. And, now, we want meaningful travel, because we’ve changed.

And so has travel. Travel marketing needs to change from less transactional mass messaging to get maximum heads in beds to emotional, personal engagement to build relationships.

What is the role of storytelling in the future of travel marketing? Well, studies show that consumers and, therefore, travelers buy on emotion, and storytelling stirs emotion.

It sparks inspiration, motivates action, and creates connection. So, storytelling holds profound power for the future of travel marketing in engaging the audience who can connect personally to the story and picture themselves in your destination, on your property, [interacting with] your brand.

Ultimately, storytelling enhances your messaging, and stories enrich the meaning.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

school event
Smart Safety: How Technology is Transforming School Event Security
June 27, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso talks with TJ Markland, General Manager of Payments at Raptor Technologies, to discuss the often-overlooked safety challenges of school events—from daytime assemblies to Friday night football. As schools work to balance hospitality…

Read More
Stephanie Tsales of Instride
Disrupting Higher Ed Through Career Alignment with Stephanie Tsales at Instride
June 27, 2025

The labor market is evolving quickly and traditional higher education faces increasing pressure to demonstrate real-world value. According to Strada Education Network, just 63 percent of college graduates feel their education was worth the cost. With shifting learner expectations and growing employer demand for work-ready skills, universities and employers are confronting a critical question:…

Read More
disability inclusion
Passion, Pause, and Disability Inclusion: Building Equity Through Self-Aware Leadership
June 26, 2025

Beth Sirull, President and CEO of the National Organization on Disability, joins Jason Winningham on PQ: Conversations that Build Equity to share a powerful career journey shaped by a passion for social enterprise, economic equity, and disability inclusion. From her early work in community finance to leading a national nonprofit, Beth reveals how she’s built…

Read More
leadership development
Retirements Are Surging. It’s Time to Bridge the Generational Divide Through Purpose-Driven Leadership Development
June 25, 2025

Technological advancement has ushered in an unprecedented era: five generations coexisting in the workforce at once. However, roughly 11,000 Baby Boomers are reaching retirement age every single day, threatening to create a leadership vacuum that could destabilize organizations unprepared for the change. Boomers are retiring rapidly, and Gen X lacks the numbers to replace them….

Read More