The great American poet (and Pulitzer Prize recipient) Robert Frost commented on the difficult choice all travelers must face: which road do I take? The fact that you can’t truly know a road until you travel it is inescapable. Hoteliers, however, are capable of directly influencing the memories you form on whichever road you select.

Technology is helping them in that task. On today’s podcast, our host had a few moments with Glenn Haussman of Rouse Media to discuss a few hallmarks of good hospitality, how technology could be properly leveraged for success, and the one inviolable rule all hoteliers must honor.

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