Listen: Restaurants Experiment With Surge Pricing

 

If you’re familiar with how Uber works, you are aware of when surge pricing takes place as ultimately supply and demand can drastically increase or lower prices depending on where you are. Well, typically this has only been practiced in ride-sharing or in other transportation/hospitality services but now one restaurant in London is taking this concept and implementing it to see how it does in their business. Bob Bob Ricard is the name of the restaurant and during its off-peak hours, you can expect up to a 25% discount, however it is a double-edged sword during its busiest hours, you can expect the same type of increase as well. Owner and Founder Leonid Shutov said to Bloomberg that, “the idea just came from looking at how the rest of the world functions.” So, what do you think about this? Is this genius or is this manipulative?

Follow us on social media for the latest updates in B2B!

Latest

Teach For America
Teach For America Today: Not Your Parents’ TFA
March 27, 2023

Teach For America (TFA) started with an idea in 1989 by Wendy Kopp. The TFA formally launched in 1990 with a mission to provide all children in America with an excellent education. More than thirty-three years later, TFA is continually improving itself by expanding its network and resources with initiatives like TFA’s Reinvention Lab. […]

Read More
multiverse
‘Everything Everywhere All At Once’ Reminds Scientists and Metaphysicians That Researching the Multiverse Has Important Thematic Fundamentals
March 24, 2023

The multiverse theory has been the subject of scientific research and philosophical debate for decades. It is a theory that suggests the existence of multiple universes beyond our own, each with its own unique physical laws and properties. Along with the recent phase of the Marvel Cinematic Universe, 2023’s Best Picture-winning film Everything Everywhere All […]

Read More
Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

Read More