Furniture retailer West Elm, are bringing their unique style into the world of Hospitality. West Elm is looking to open a series of hotels with management company DDK. West Elm Hotels were first announced in September of 2016 but the concept is finally getting some critics to sit up in their chair.
DDK co-founder David Bowd said, “Entering into hospitality… isn’t a marketing aspect for us; it’s about creating a new platform and creating a sustainable model for a unique boutique hotel.” West Elm Hotels will be opening their door in early 2019.