MarketScale Hospitality 01/23/19: Remembering a Legend


This episode of the MarketScale Hospitality Podcast takes a moment to remember Herb Kelleher, the Co-Founder & former CEO of Southwest Airlines, who passed away on January 3, 2019. Ginger Hardage, former Senior Vice President of Culture & Communications at Southwest Airlines, joins the podcast this week to share stories and memories of Herb.

This week’s episode also takes a look at the trend of travelers seeking out off-the-beaten path travel destinations. What’s behind it and how can the industry capitalize? MarketScale correspondent Maggie Shein chats with Erin Francis-Cummings, president and CEO of Destination Analysts, about this trend.

The Legacy of Herb Kelleher

Herb Kelleher, the late Co-Founder and CEO of Southwest Airlines, was a larger than life figure in the world of travel and hospitality. His influence can be felt far and wide throughout the airfare landscape. Ginger Hardage, former Senior Vice President of Culture & Communications at Southwest Airlines, joins the podcast to remember her former boss and share stories about the man that he was.

“Herb Kelleher loved people and he didn’t think air travel should be relegated to the wealthy,” she says. An important part of Herb’s legacy was his mission to bring airfare to the masses.

She also reflects and shares anecdotes about his sense of humor and the unique ways that he grew the company. A great leader doesn’t just shine in the best times, though. They also shine in the worst. Hardage thinks back on the way Kelleher handled crisis, particularly September 11, 2001. Hardage speaks with pride about the way Kelleher and Southwest Airlines committed to weathering the aftermath of that terrible day without laying off a single employee.

Last but not least, how can you talk about Herb Kelleher without mentioning his love for whiskey? Hardage reminisces on his affinity for Wild Turkey, and how that same light-hearted attitude translated to an appreciation for his customers.

Small Town Travel: Opportunities and Considerations for the Industry

While big city travel is still being done, one big trend on the rise is travelers opting for smaller town or off-the-beaten path destinations. According to Erin Francis-Cummings, president and CEO of Destination Analysts, there are a number of reasons for this trend; a few being a search for an authentic experience, while seeking social approval for their sense of adventure.

On this episode, Francis-Cummings talks to MarketScale’s Maggie Shein about the behaviors and choices of travelers that are apart of this trend are making when it comes to lodging, eating and shopping. They also discuss primary considerations and marketing tactics that the industry can use to capitalize on the trend.

For the latest news, videos, and podcasts in the Hospitality Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HospitalityMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Advanced audio technology
Bosch Enhances Emergency Response with Advanced Audio Technology in Security System
April 18, 2024

In modern security systems, advanced audio technology plays a crucial role in ensuring messages are quickly and effectively communicated, cutting through chaos to guide people to safety. Bosch‘s paging system, Praesensa, enhances safety by providing clear and direct communication during emergencies, using features like automated triggers for pre-recorded messages and two-way dialogue capabilities. Additionally, […]

Read More
Advanced Manufacturing Technologies
High Costs, Low Margins, and Regulatory Hurdles Hinder Pharma’s Adoption of Advanced Manufacturing Technologies
April 18, 2024

The ongoing drug shortage crisis in the U.S. underscores a critical need for innovation in pharmaceutical manufacturing. As manufacturing issues, outdated technologies, and geopolitical risks contribute to shortages that impact patient care and elevate healthcare costs, the introduction of Advanced Manufacturing Technologies (AMTs) offers a beacon of hope. AMT technologies promise to enhance quality […]

Read More
banking & security integration
Insights From ISC West 2024: Embracing IT as the New Decision-Maker in Banking & Security Integration
April 18, 2024

At ISC West, banking & security integration was a hot topic. With cloud and AI advancements bringing forth new solutions, IT is fast becoming the new decision-maker. How can institutions leverage these technologies to comply with regulations and enhance market-specific functionalities? Jim Moran, the VP of PMG & PH at Verint Systems, posits the […]

Read More
Tech-mom journey
Tech-Mom Journey: From CERT to Stars, Inspiring the Next Generation with Desiree Baccus
April 18, 2024

In a world where technology and communication are paramount, the story of Desiree Baccus stands as a testament to the power of curiosity and adaptability. As a single mother who delved into the tech world to inspire her children, Baccus’ journey from the Community Emergency Response Team (CERT) to the realms of amateur radio […]

Read More