MarketScale Hospitality 02/13: Finding the Right Rewards Formula

MarketScale
MarketScale
Feb 13, 2019
David Peters podcast Geoff Short Podcast Sean Heath Podcast Tyler Kern Podcast

 

There’s no magic bullet for success in the hospitality industry. The challenge is finding the correct combination of the right ingredients. This is true whether you’re running a restaurant, hotel, or airline. On today’s episode of the MarketScale Hospitality Podcast, we take a look at the recipe for success in both restaurants and reward programs.

A DASH OF SOCIAL ATTENTION WITH TWO TEASPOONS OF DATA

Some of the most closely guarded secrets in the world are food recipes. (Take a certain “military” man’s zeal at protecting that combination of 11 herbs and spices for over 85 years. That’s dedication.) There are, however, other types of professional recipes that are common knowledge, but they’re challenging to execute properly. That’s where David Scott Peters, the founder of TheRestaurantExpert.com, lives.

“If you don’t have passion, you’re out. If you do, you’re gonna learn some expensive lessons, but you’re ultimately there to take care of the guests and that’s going to bring you success,” Peters said. On today’s podcast, Peters discusses finding just the right balance of social and professional energy in a restaurant, how low unemployment affects the industry, and how a relatively recent social behavior complicates staffing.

WHAT IS THE SWEET SPOT FOR REWARDS PROGRAMS?

In his latest piece as part of his Office Hours series for MarketScale, Dr. Michael McCall assesses the challenges that rewards programs face as they move forward. He raises three specific questions for companies to consider when it comes to these types of programs. MarketScale Chief Digital Editor Geoff Short joins this episode of the podcast to help explore these questions in more detail.

“It’s not enough to just have a rewards system. You have to engage with the customer,” says Short. What this engagement looks like, along with the need to determine what behaviors are deserving of rewards, are two of the major questions facing companies with rewards programs.

For the latest news, videos, and podcasts in the Hospitality Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HospitalityMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More
Related
How Hotels Bounce Back From the Unexpected
Software & Technology
How Hotels Bounce Back From the Unexpected
September 4, 2025
sustainability
Healthcare
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
youtube marketing
Healthcare
Rank, Reach, and Revenue: Unlock YouTube Marketing Strategies That Drive Hospitality Growth
August 13, 2025

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Read More