Skip to content
MarketScale
‹ Back to IndustriesHealthcare

What Can You Do to Keep Up with Next-Gen Travelers?

Travel insurance, just like every industry across the globe, is evolving in the wake of the COVID-19 pandemic. As travelers look to get back to the skies and the roadways of the world in search of something to sate their pent-up desire for new experiences, a new generation is emerging. This new generation of…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Travel insurance, just like every industry across the globe, is evolving in the wake of the COVID-19 pandemic.

As travelers look to get back to the skies and the roadways of the world in search of something to sate their pent-up desire for new experiences, a new generation is emerging.

This new generation of travelers has higher expectations for end-to-end experiences, health and well-being on the road, seamless and frictionless processes, and more, and that means the travel insurance industry will have to answer the call to evolve.

To learn more, MarketScale invited Yonder Travel Insurance Operations and Marketing Manager Beckah Morris to share a few front-line insights from the industry and provide a big-picture look at the state of travel as 2021’s summer months prepare to draw to a close.

Yonder aims to help Americans select the right protection for their unique scenario and trip by providing unbiased advice, but also to help hungry and vulnerable children around the world by donating meals for a child for a week for each purchase.

Morris also dove into a few helpful considerations for travelers looking to book time away during the rise of COVID-19’s Delta variant, which is causing outbreaks and hospitalizations, particularly among the unvaccinated, across the world.

For more travel news, subscribe to the Homepage of B2B today at marketscale.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

ADA endorsement puts Weave on the shortlist for dental front-office tech

ADA endorsement puts Weave on the shortlist for dental front-office tech

Weave was named the exclusive patient engagement platform endorsed for American Dental Association members in March 2026. It lands as practices add more front-office systems. Weave’s Practice Analytics, launched in 2023, adds real-time metrics tied to Dentrix, Open Dental, and Eaglesoft.

  • 01Endorsements are becoming a procurement accelerant in dental tech: the ADA Member Advantage designation can move Weave into “default vendor” conversations when practices refresh phone, texting, reminders, and payments.
  • 02Analytics is moving from retrospective reporting to daily work queues: Weave’s Practice Analytics is positioned around unscheduled treatment plans, cancellations, and time-between-treatments, metrics that can be assigned to staff, not just reviewed by owners (according to Dental Products Report).
  • 03This matters most for groups standardizing across multiple sites: Business Wire frames Weave Enterprise as built to centralize operations across dozens or hundreds of locations, turning “patient communication” into a rollout and governance problem, not a single-office tool choice.

Sep 3, 2026

Radiology deal flow is splitting in two: $8B radiopharma and 14-state mobile imaging rollups

Radiology deal flow is splitting in two: $8B radiopharma and 14-state mobile imaging rollups

Radiology consolidation in 2026 is widening into two operationally different tracks: very large upstream radiopharma and imaging-component deals, and regional service platforms that bring imaging capacity to hospitals via mobile units and leased equipment. Radiology Business reported Curium signed a definitive agreement to acquire Lantheus for up to $8B after earlier reports put a potential deal near $7B, while Align Capital Partners agreed to buy Boise-based Heritage Imaging, a mobile diagnostic provider serving facilities across 14 states. For health systems, the immediate impact shows up less in headlines than in procurement and staffing: vendor portfolios can change quickly after component M&A, while outsourced and mobile imaging platforms change how rural and community facilities source PET-CT, MRI, and nuclear medicine capacity. Radiology Today’s management guidance on radiology mergers points to integration discipline, physician alignment, and process as the determinants of whether consolidation translates into measurable access and throughput improvements on the ground.

  • 01The same word, “consolidation,” now covers two very different buying problems: upstream supply and R&D bets (radiopharma, components) versus front-line capacity (mobile imaging and outsourced service lines).
  • 02Heritage Imaging’s 14-state footprint is a concrete benchmark for how far a mobile imaging platform can spread before standardization of protocols, credentialing, and PACS/RIS interfaces becomes the real work.
  • 03When deal values move from “reported” to “definitive” (as with Curium and Lantheus), procurement teams should assume faster portfolio and contracting changes, and pull forward vendor roadmap reviews tied to nuclear medicine and theranostics growth plans.

Sep 3, 2026

Direct-to-consumer telehealth raises spending, even as ASC investment surges

Direct-to-consumer telehealth raises spending, even as ASC investment surges

A Health Affairs analysis of commercial claims data (2011–13) found 12% of direct-to-consumer telehealth visits replaced visits to other providers and 88% represented new utilization, with net annual spending on acute respiratory illness increasing $45 per telehealth user. Separately, MobiHealthNews reported on August 31, 2026, via a HIMSSCast episode, that Erik Tellefson of Capital One said ambulatory surgery centers “represent one of the clearest growth structures in American healthcare.”

  • 01The most actionable benchmark for finance teams evaluating DTC telehealth is substitution rate, not visit growth. Health Affairs measured 12% substitution and 88% new utilization in commercial claims for acute respiratory illness.
  • 02The $45 per-user net annual spend increase in the Health Affairs analysis is small enough to hide in PMPM reporting but large enough to matter at scale, and it should be stress-tested against virtual-visit eligibility rules and repeat-use patterns.

Sep 2, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512