Why Fine Dining Starts With Fine Delivery

Food supply chains are complex for restaurants. Sometimes getting the raw goods takes many turns. Adding to this complexity is the need for more transparency. When restaurants can clearly trace the farm to table path, it makes them feel more confident in what they are receiving. They can then pass that message along to diners, who increasingly want to know the source of their dinner these days.

It is also a very disconnected process with lots of players, complicating the traceability. However, new technology is helping change the landscape, offering innovative tools that deliver results.

Consumer Demand Driving Need to be Transparent

Restaurants are in a prosperous time with sales reaching $799 billion in 2017. [1] This growth means that suppliers need to be prepared for more orders. These orders may also have more variety due to the diversification of consumer preferences.

Consumers awareness over how food gets to their table is rising. There are also more dietary restrictions like the need for gluten-free or non-dairy. This demand is putting the pressure on traceability. If restaurants cannot trace where something came from like organic vegetables, they cannot use those words on their menu.

Restaurants understand the economic consequences of being able to offer foods they know to be fresh or free-from some ingredient. That is why traceability is more than a simple operational efficiency, is a marketing platform.

Technology Connects the Dots

It would be impossible to manage a supply chain’s path manually. The industry is turning to technology to solve the challenge. Software helps bring all the dotted lines together in the path from food manufacturer to food service.

One such player in the field is FoodLogiQ, which offers Track + Trace food traceability software. The software tracks all the events of the product. The software company guarantees true farm-to-fork traceability.

This enables restaurants to be completely transparent with patrons, something that improves their position in the market. Think about how some restaurants have an open supply chain approach and use it to their advantage.

Take Chipotle for example, which is always talking about its supply chain from the wording on its menus to creative stories on its bags, having a traceable supply chain is part of their culture. It also uses technology to make this happen, employing a cloud-based software solution.

The future of food supply chain is set to become even more intertwined with technology. The Internet of Things (IoT) devices like sensors will play a role. Blockchain’s incorruptible ledger could also be part of such a solution. Any restaurant that wants to compete for the savvy consumer must have a traceable supply chain to even be a contender.

[1] https://www.restaurant.org/News-Research/Research/Facts-at-a-Glance

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More